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What website does SlickText need to register my texting number?

Quick answer

SlickText gives new brands a toll-free number by default and submits the registration to carriers for you. The form asks for a public, password-free website that matches your brand, your legal business name, EIN, address, and links to your SMS Terms & Conditions and Privacy Policy. 10DLC numbers are optional and take about a week.

SlickText is a text marketing platform used by retailers, restaurants, and other businesses for campaigns, keywords, and automations. This page is for SlickText users whose number registration was rejected, and for anyone filling out the form for the first time.

10DLC Site is not affiliated with or endorsed by SlickText. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.

Which registration does SlickText use, and who submits it?

Most SlickText users go through toll-free verification, because SlickText's default sending number is toll-free. SlickText submits the registration to the carriers for you. If you choose a 10DLC number, SlickText submits it to The Campaign Registry on your behalf.

Number type At SlickText (at the time of writing) Registration
Toll-free Default, free premium toll-free number Toll-free verification with carriers
10DLC $10 per month Brand and campaign registration with TCR
Short code $500 to $1,000 per month Short code program

The website checks for toll-free verification are close to those for 10DLC. Reviewers want a live site that matches the business, a privacy policy, SMS terms, and a visible opt-in. See toll-free verification.

They all go in one form. You open it by creating a brand, then clicking Register My Number. SlickText's help center lists these fields:

SlickText field What to enter Our requirement page
Brand Name Should match your website's public-facing identity Brand name match
Legal Business Name Exactly as on government filings, with LLC, Inc., or Corp. Brand EIN mismatch
Type of Business Your registered legal structure none
EIN / Tax ID 9-digit EIN (sole proprietors exempt) EIN
Website Public, password-free, matching branding (or an active social account) Content pages
Business description What you do and what you will text Content pages
Address and contact Physical address, contact email that ideally matches your domain Business contact info
SMS Terms & Conditions link Public URL to your SMS terms SMS terms
Privacy Policy link Public URL to your privacy policy Privacy policy

Here is the flow in plain steps, based on SlickText's help center:

  1. Create your account or a new brand.
  2. Click Register My Number.
  3. Fill in the brand, legal, website, and contact fields.
  4. Paste your SMS Terms & Conditions and Privacy Policy links.
  5. Submit and click Finish. SlickText sends it to the carriers.
  6. Watch for the approval or rejection notification.

What does SlickText (or the carriers) check on your website?

SlickText's guidance focuses on identity and access. The site must be public, have no password, and show branding that matches the Brand Name you entered. Its contact email guidance says the address should ideally match your brand domain, or include your brand name if you use Gmail.

A reviewer opening your site also looks for:

  • Your legal name and brand clearly shown. See brand name match.
  • A privacy policy stating you do not share or sell mobile numbers or opt-in data. See privacy policy.
  • SMS terms with frequency, rates, and STOP/HELP. See SMS terms.
  • A visible opt-in with an unchecked box. See opt-in form.
  • https on every page. See SSL and HTTPS.

Why was my SlickText registration rejected?

SlickText sends a notification with the reason and next steps, but it does not publish a public list of codes. The causes below come from SlickText's own guidance, mapped to our fix pages.

Cause (from SlickText's docs) What it looks like Fix page
Brand Name does not match the website Site shows a different name or no clear brand Website does not match brand
Legal name does not match government filings Missing "LLC," old name, or DBA only Brand EIN mismatch
Website is private or password-protected Reviewer hits a login Website not accessible
Missing SMS Terms & Conditions link No terms page Missing SMS terms
Missing Privacy Policy link No policy, or one without SMS wording Privacy policy missing SMS language
Incomplete use-case documentation Vague business description Campaign rejected next steps
Sample copy does not match the declared use case Samples promote something else Sample messages mismatch

SlickText notes that legitimate businesses, nonprofits, and government entities with compliant use cases rarely hit approval issues. Most rejections come down to one of the mismatches above.

How long does review take, and what does it cost?

SlickText says toll-free registration is often done the same day and typically in less than 48 hours. 10DLC registration takes about a week, per the help center. SlickText's August 2026 blog gives 1 to 3 business days for brand registration and 1 to 5 business days for campaign approval, depending on carrier queues.

On cost, SlickText's help center says the default toll-free number is free, and a 10DLC number is $10 per month at the time of writing. It does not publish a separate registration or resubmission fee. Check SlickText's pricing before you switch number types.

What SlickText gotchas should I know about?

  • You are probably on toll-free. If you never picked a 10DLC number, your registration was toll-free verification. Advice written for 10DLC campaigns may not match your screens.
  • Social pages are a fallback. SlickText allows an active social account if you have no website. That leaves the reviewer less to confirm, and you still need somewhere to host your terms and privacy policy.
  • Gmail contact emails need your brand name. SlickText says a Gmail address should include your brand name. A domain email is cleaner.
  • Political senders need extra steps. SlickText says political senders must get a Campaign Verify token first.

How do I get a website that passes SlickText review?

  1. Match your Brand Name and legal name on the site. See brand name match.
  2. Keep the site public with no login. See website not accessible.
  3. List your address, phone, and a domain email. See business contact info.
  4. Describe your services. See content pages.
  5. Publish SMS terms. See SMS terms.
  6. Publish a privacy policy with a no-sharing statement. See privacy policy.
  7. Add an opt-in form with an unchecked SMS box. See opt-in form.
  8. Serve it over https and remove any parked page. See no parked sites.

Included in your Registration Kit: your brand and legal name details, a business description written to match your site, and the website, SMS Terms & Conditions, Privacy Policy, and opt-in URLs, ready to paste into SlickText. Build my order →

10DLC Site builds these pages and gives you the links. You still submit your SlickText registration yourself, and carriers make the final decision. For other platforms, see the any-provider guide.

Sources

Not sure if your current site is ready? Compare it with the 10DLC website requirements, or see pricing for a site built for carrier review.

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A new .com with hosting, SSL, a privacy policy that covers SMS, SMS terms and a compliant opt-in form, built to the requirements on this page. You submit your own 10DLC registration, and no one can guarantee approval, but a reviewer will have nothing on your site to flag.

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Frequently asked questions

Does SlickText use 10DLC or toll-free?

SlickText's default is a free toll-free sending number, per its help center. It also offers 10DLC numbers for $10 per month and short codes for $500 to $1,000 per month at the time of writing. If you are on the default toll-free number, you went through toll-free verification, not 10DLC.

Where do I put my privacy policy and terms in SlickText?

SlickText's registration form has fields for an SMS Terms & Conditions link and a Privacy Policy link. You reach it by clicking Register My Number. SlickText says it can supply the required compliance language if you need it.

How long does SlickText toll-free registration take?

SlickText says toll-free registration is often done the same day and typically in less than 48 hours. 10DLC registration takes about a week. A SlickText blog post from August 2026 gives 1 to 3 business days for brand registration and 1 to 5 for campaign approval.

Can I use a Facebook page instead of a website with SlickText?

SlickText's help center says you can use an active social media account if you have no website. A full website with your privacy policy, SMS terms, and opt-in form on your own domain gives reviewers much more to confirm, so it is the stronger option.

Do sole proprietors need an EIN for SlickText?

No. SlickText's help center says sole proprietors are not required to provide an EIN. US businesses otherwise need a 9-digit EIN, and Canadian businesses need a 9-digit Business Number.

What happens if my SlickText registration is rejected?

SlickText says you get a notification with the reason for the rejection and recommended next steps. Its August 2026 blog says a common cause is incomplete use-case documentation or sample copy that does not match the declared use case.

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