Why was my 10DLC campaign rejected for missing SMS terms and conditions?

SMS terms tell your subscribers the rules of your texting program before they join. Reviewers read them to confirm people know what they are signing up for. A general terms of service page about refunds and shipping does not cover this. The texting details need to be spelled out.

What does this rejection mean?

It means your terms were missing, could not be opened, or lacked the SMS details reviewers expect. Twilio error 30882 covers a missing terms URL and consent that is buried in general terms. Error 30934 covers a missing TermsAndConditionsUrl, which Twilio requires for new API campaign submissions after June 30, 2026. The URL must be https, public, and relevant to the business.

See the full requirement at SMS terms.

Why does it happen?

1. No terms URL in the campaign. Twilio 30934.
2. Terms are not public. Twilio's business info guide says no login or download.
3. Terms live on another domain. Twilio wants them on the same domain as your website, with no redirect to an external domain.
4. Terms open as a pop-up. Telnyx lists pop-up terms and privacy links among common declines.
5. Key items are missing. No frequency, no rates line, no HELP or STOP.
6. Consent is hidden in fine print. Twilio 30882 says consent cannot be buried in general terms.
7. A forbidden use case. Twilio 30882 also covers campaigns involving affiliate marketing or third-party lead generation, which it says are forbidden.

How do I fix it?

1. Create an SMS terms page on your own domain, or a clear SMS section in your Terms and Conditions (Vonage allows either).
2. Include every item in the table below.
3. Use normal links, not pop-ups, from your footer and your opt-in form.
4. Check the page loads over https in a private window with no login.
5. Paste the exact URL into your campaign's Terms and Conditions field.

Here is a sample SMS terms block. It is sample language, not legal advice; adapt it to your business.

[Business Name] Text Message Program

What you will get: appointment reminders, order updates, and occasional offers from [Business Name].

How often: message frequency varies.

Cost: message and data rates may apply based on your mobile plan.

Help: reply HELP, email [email protected], or call [phone].

Opt out: reply STOP at any time. You will get one message confirming you have been unsubscribed.

Privacy: we do not share or sell your mobile number or text consent for marketing. See our Privacy Policy.

Optional: carriers are not liable for delayed or undelivered messages.

Bandwidth says opt-out language must include at least one of END, STOP, UNSUBSCRIBE, or CANCEL, so STOP covers that.

How do I resubmit?

Twilio says to edit the rejected campaign rather than delete it, and that the vetting fee is assessed once per campaign. Vonage lists $15 per vetting event, Telnyx describes $15 per submission or resubmission, and Bandwidth says a $15 fee applies to rejected campaigns that need resubmission. Check your own provider. Telnyx says carrier review typically takes 72 business hours after Telnyx approval.

What error code will I see?

Other providers use different codes and wording. For all website items, see the 10DLC website requirements hub.

Sources

• Twilio Error 30882: Terms and Conditions
• Twilio Error 30934: TermsAndConditionsUrl missing
• Twilio changelog: Privacy policy and terms URLs required for A2P 10DLC campaigns
• Twilio: Collect business information for A2P 10DLC
• Twilio Error 30922: Website does not meet campaign verification requirements
• Telnyx: 10DLC Campaign Compliance Guide
• Telnyx: 10DLC Campaign Compliance Requirements
• Bandwidth: 10DLC campaign vetting tips and tricks
• Vonage: 10DLC Campaign requirements
• Vonage: 10DLC Pricing and Fees
• Plivo: A2P 10DLC registration guidelines

Not sure your terms cover everything? Scan your site free. Every site we build includes SMS terms on your own domain; see pricing.