Why was my 10DLC campaign rejected for 'website does not match brand'?

When you register a 10DLC campaign, you give a business name, a tax ID, a website, and a support email. A reviewer opens that website and asks one question: is this the same business? If the answer is unclear, the campaign is rejected. The fix is almost always on the website or in the brand details, not in your messages.

What does this rejection mean?

It means the reviewer could not connect your website to the brand you registered. Twilio's error 30907 says the website does not match the brand, the campaign purpose, the consent flow, or the sample messages. Telnyx lists a mismatch between brand, website, and samples among its common declines. Plivo asks that the company name match the tax document exactly, for example "Yourbusiness, Inc." and not just "Yourbusiness".

See the full requirement at brand name match.

Why does it happen?

1. The name on the site is different. The site uses a nickname or trade name, but the brand was registered under the legal name with no DBA listed (Twilio 30918).
2. The wrong company is the brand. A software vendor or agency registered its own details instead of the real sender (Twilio 30894). Bandwidth says the brand must be the sender, not the software behind it.
3. The platform's website was submitted. Twilio 30907 names an ISV sending its own platform site instead of the customer's.
4. The opt-in proof shows another company. Screenshots or a form belong to a different business (Twilio 30927).
5. The support email does not fit. Twilio 30881 flags disposable emails, public email domains not tied to the brand, or a domain that does not line up with the company name or website.
6. The site redirects somewhere else. Twilio's business info guide says sites that redirect to an unrelated brand or domain are rejected.

How do I fix it?

1. Pull your IRS document (CP 575 or 147C letter) and copy the legal name exactly, including "LLC" or "Inc."
2. If you trade under another name, add the DBA to your brand registration.
3. Put the legal name, and the DBA if you use one, on the website. The footer and the About or Contact page are good places.
4. Make sure the services on the site match your campaign description and sample messages.
5. Use a support email on your own domain, such as [email protected].
6. Replace any opt-in screenshots with ones from your own site and your own form.
7. Remove redirects to other domains.

How do I resubmit?

Twilio says to edit the rejected campaign rather than delete it. Twilio also says it charges the vetting fee only once per campaign, so resubmitting the same campaign does not add a new fee. Other providers work differently: Vonage lists a $15 campaign vetting fee per vetting event, Telnyx describes $15 per submission or resubmission, and Bandwidth says a $15 fee applies to rejected campaigns that need resubmission. Check your own provider before you click submit.

Timelines vary too. Twilio says standard campaigns can take up to several weeks, and Telnyx says carrier review typically takes 72 business hours after Telnyx approves it.

What error code will I see?

Other providers use their own codes and wording. For the full checklist, see the 10DLC website requirements hub.

Sources

• Twilio Error 30907: Website URL validation issue
• Twilio Error 30918: DBA name does not match legal business name
• Twilio Error 30927: Opt-in evidence is for a different company
• Twilio Error 30894: Invalid brand information
• Twilio Error 30881: Invalid brand support email
• Twilio Error 30922: Website does not meet campaign verification requirements
• Twilio: Collect business information for A2P 10DLC
• Telnyx: 10DLC Campaign Compliance Guide
• Plivo: A2P 10DLC registration guidelines
• Vonage: 10DLC Pricing and Fees
• Bandwidth: 10DLC campaign vetting tips and tricks

Not sure what a reviewer will see? You can scan your site free. If you would rather start with a site built to match your registration, see pricing.