10DLC Site

SMS terms are the rules of your text program, written down on your website. They tell people who is texting them, what kind of messages to expect, how often, what it might cost, and how to get help or stop. Reviewers compare your terms to your opt-in form and sample messages. Plivo says the terms page should restate the same disclosures shown in your call-to-action.

What goes in SMS terms?

Element	What it covers	Who asks for it
Program name and brand name, including DBA	The name people will see on your texts	Telnyx, Bandwidth, Vonage
Description of the messages	The kinds of texts you send, such as reminders or offers	Telnyx, Bandwidth, Vonage
Message frequency	How often you text, or that it varies	Telnyx, Bandwidth, Vonage
Rates notice	That message and data rates may apply	Telnyx, Bandwidth, Vonage
Customer care contact and HELP	An email or phone, plus how the HELP keyword works	Telnyx, Bandwidth, Vonage
Opt-out instructions	How the STOP keyword works	Telnyx, Bandwidth, Vonage
Link to privacy policy	Your privacy URL	CTIA 5.1.1, Vonage
Carrier liability line	Optional	Vonage (optional)

Bandwidth says opt-out language must include at least one of END, STOP, UNSUBSCRIBE, or CANCEL.

How do reviewers read your SMS terms?

Reviewers hold your terms next to your opt-in form and your sample messages. They look for the same brand name, the same kinds of messages, and the same frequency and rates notes in all three places. Terms that say "offers" while your form only mentions reminders can look like a mismatch. A good SMS section also says that consent is not a condition of purchase and that people get one final text confirming they opted out.

Included in your Registration Kit: the finished SMS terms written for your business and matched to your opt-in form and sample messages, ready to paste. Build my order →

Where should the terms page live?

Twilio's collect business info guide is specific:

Public, with no login and no download.
On the same domain as your business website.
No redirect to an external domain.
Twilio error 30934 adds that the URL must use https and be relevant to the business.

Vonage says terms and privacy pages must be live. Telnyx says the terms link on your form should be a real link, not a pop-up.

No. Twilio error 30882 says consent can't be buried in general terms and conditions. CTIA 5.1.1 also says opt-in details should not be buried in terms. Your terms page describes the program, but the actual consent needs its own checkbox and disclosure on the form. See the opt-in form requirement.

What are common SMS terms mistakes?

No terms page at all. Bandwidth lists missing terms as a rejection reason.
Generic website terms with no SMS section. No frequency, rates, HELP, or STOP.
Wrong brand name. Terms name your software vendor or a parent company instead of the brand you registered.
Missing DBA. Vonage says terms must include all brand names, including DBA.
Terms on another domain or a document download. Twilio rejects this.
Affiliate or lead-sharing language. Twilio 30882 says affiliate marketing and third-party lead generation are forbidden.
Pop-up terms. Telnyx lists pop-up terms links as a common decline.

How does 10DLC Site handle it?

Each site includes a terms page on your own .com, served over https, with an SMS section that names your brand, describes your messages, and covers frequency, rates, HELP, STOP, and a link to your privacy policy. You get the exact terms URL to paste into your provider's form. Compliance Watch checks daily that the SMS terms are still live.

Sources

Not sure your terms cover everything? Compare your site with the checklist, or see pricing for a site with SMS terms built in.