Yes. Reviewers check that your website clearly belongs to the business you registered. Your legal name must match your IRS records exactly, any DBA should be registered and shown, and your site, domain, and support email should point to the same brand. Twilio rejects websites that do not match the brand.
In 10DLC, the "brand" is the company the person receiving the text believes is sending it. That is how The Campaign Registry defines it. When a reviewer opens your website, they should see that same company. Twilio says TCR runs automated website checks, and the site must show a clear relationship to the business name you registered. If your brand says "Smith Plumbing LLC" and your website says "Metro Home Pros" with no link between the two, expect questions.
| Name | What it is | Where reviewers see it |
|---|---|---|
| Legal name | The name on your IRS EIN documents | Brand registration |
| DBA | "Doing business as" name customers know | Brand registration, website, SMS terms |
| Domain | Your website address | Website field, links in messages |
| Support email domain | The part after @ | Brand contact details |
| Name in messages | The brand in your sample messages | Sample messages, opt-in form |
Exact. Plivo's example: "Yourbusiness, Inc." is not the same as "Yourbusiness". Twilio error 30918 says the legal name must match IRS documents like the CP 575 (the IRS notice that assigns your EIN) or the 147C letter (the IRS EIN verification letter). Twilio also says new tax IDs can take 30 to 90 days to show up in validation databases. You can get an EIN free from the IRS, and you should never pay a fee for it.
| Provider | Rule |
|---|---|
| Twilio | Rejects sites that don't match the brand, campaign, consent flow, or samples (30907); DBA must be registered (30918); opt-in evidence must be for the same company (30927); support email domain should align (30881) |
| Plivo | Company name and EIN exactly match tax documents; business email, not Gmail or Yahoo |
| Bandwidth | Brand must be the actual sender, not the software platform |
| Telnyx | Lists brand, website, and sample message mismatch as a common decline |
Register each client as its own brand and submit the client's website. Twilio error 30907 lists an ISV submitting its own platform site instead of the customer's as a rejection reason. Twilio error 30894 covers an ISV using its own details as the brand. Bandwidth says the brand must be the business sending the messages, not the software behind them.
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Yes. Plivo says the company name and EIN must exactly match your tax registration document, for example "Yourbusiness, Inc." and not "Yourbusiness". Twilio error 30918 says the legal name must match IRS documents such as the CP 575 or 147C letter.
Not if you register the DBA with your brand. Twilio error 30918 covers a DBA name that does not match the legal business name, and its fix is to include the DBA in your brand registration. Vonage says your SMS terms should list all brand names, including any DBA.
It is risky. Plivo says Gmail, Yahoo, and disposable emails are likely to be rejected. Twilio error 30881 flags support emails that are disposable, on a public domain not tied to the brand, or on a domain that does not align with the company name or website.
No. Twilio error 30907 lists an ISV submitting its own platform site instead of the customer's site as a rejection reason, and error 30894 covers ISVs using their own brand details. Bandwidth also says the brand must be the sender, not the software behind it.
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