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What website does EZ Texting need for A2P 10DLC registration?

Quick answer

EZ Texting registers your brand and campaign with The Campaign Registry for you, and says standard registration is free on its plans. You supply your legal name, EIN, address, website, use case, sample messages, and opt-in method. Your website should show the same business, a privacy policy, SMS terms, and a visible opt-in.

EZ Texting is a business texting platform used for marketing blasts, alerts, and two-way texting. Its plans include a local textable number, so most users go through A2P 10DLC registration. This page is for EZ Texting users who were rejected or filtered, or who want to register right the first time.

10DLC Site is not affiliated with or endorsed by EZ Texting. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.

Which registration does EZ Texting use, and who submits it?

Most EZ Texting accounts use A2P 10DLC, and EZ Texting submits the registration for you. EZ Texting says registration has two parts, brand and campaign, and both must be approved before you send.

Number type Where it fits at EZ Texting Registration
Local 10DLC number Included on Launch, Boost, and Scale plans A2P brand and campaign registration with TCR
Toll-free number Add-on, set up through support Toll-free verification
Dedicated short code Enterprise plan Short code program

EZ Texting's pricing page says carrier registration is included at no extra cost. If you do not have an EIN, you can register as a sole proprietor, with lower sending limits.

What does EZ Texting ask for, and where does your website come in?

EZ Texting's public pages list business details, sample messages, and how you collect opt-ins. Your website is part of the brand details. EZ Texting does not publish a field-by-field screenshot of its form, so the table below groups what it names.

Part What EZ Texting asks for What your website must support
Brand registration Legal name, EIN (Tax ID), address, website Same legal name and contact info on the site
Campaign registration Use case and the types of messages you plan to send Pages that show the service your texts cover
Sample messages Examples of the message types you plan to send Brand name and offers that match the site
Opt-in method How you collect consent A visible opt-in form with an unchecked box, plus privacy policy and terms
High-Volume Vetted (optional) Primary use cases for higher throughput Same as above, reviewed more closely

EZ Texting's registration page adds that in rare cases it asks for an EIN confirmation letter to verify your business. Have your IRS letter ready so the name on it matches your site. See brand EIN mismatch.

What do the carriers check on your website?

EZ Texting does not publish its own website checklist. It registers through The Campaign Registry, so the standard TCR checks apply. As Twilio documents for the same registry, the site must work, match your registered business, and not be parked, gated behind a login, or redirected to another brand.

Reviewers look for:

  • Matching business identity. Your legal name or clear brand on the site. See brand name match.
  • Real content and contact details. Services, phone, email, and address. See content pages.
  • A privacy policy that says you do not share mobile numbers or opt-in data. See privacy policy.
  • SMS terms covering frequency, rates, and STOP/HELP. See SMS terms.
  • A clear opt-in with an unchecked box and full disclosure. See opt-in form.

Why was my EZ Texting registration rejected or filtered?

EZ Texting does not publish a list of rejection codes. Its pages point to two themes: registration details that do not hold up, and live messages that drift from the registered use case. The table maps common TCR website causes to our fix pages.

Likely cause What reviewers saw Fix page
Website does not match brand Site shows a different name, or none Website does not match brand
EIN and legal name do not match Name on the form differs from IRS records Brand EIN mismatch
No privacy policy, or one that allows sharing Missing no-sharing statement Privacy policy missing SMS language
No SMS terms Frequency, rates, STOP/HELP missing Missing SMS terms
Opt-in cannot be verified No visible form or consent wording Opt-in not verifiable
Samples do not match the use case Messages promote something else Sample messages mismatch
Site is parked or not live Placeholder page Under construction or parked

If your campaign was already rejected, see campaign rejected next steps.

How long does review take, and what does it cost?

EZ Texting says most applications are approved within 24 hours, and some providers take up to three weeks. Final approval is up to the carriers.

At the time of writing, EZ Texting lists:

Item Amount
Standard A2P 10DLC registration Free, included in plans
Sole Proprietor registration Free, with sending limits
High-Volume Vetted registration $90 one time, waived on Scale
Telecom Fee (Launch plan) $5 per month, waived on Boost, Scale, Enterprise
Toll-free number $25 per month

EZ Texting does not publish a resubmission fee. Check its pricing page for current amounts.

What EZ Texting gotchas should I know about?

  • Sole proprietor limits are tight. EZ Texting lists 45 SMS per minute, 15 per minute on AT&T, and 1,000 a day on T-Mobile, with no link shortener or tracking.
  • Stay inside your use case. EZ Texting warns that content drifting from the registered use case is a common cause of filtering, even after approval.
  • Toll-free is not the easy way out. EZ Texting says toll-free numbers can have delivery issues across carriers. They still need verification and a real website.
  • Keep your EIN letter handy. EZ Texting may ask for it to confirm the business behind the site.

How do I get a website that passes EZ Texting review?

  1. Show your legal business name, matching your EIN letter. See brand name match.
  2. List your phone, email, and address. See business contact info.
  3. Describe the services your texts are about. See content pages.
  4. Load over https. See SSL and HTTPS.
  5. Publish a privacy policy with a no-sharing statement. See privacy policy.
  6. Publish SMS terms. See SMS terms.
  7. Add an opt-in form with an unchecked SMS box. See opt-in form.
  8. Remove any "coming soon" or parked page. See no parked sites.

Included in your Registration Kit: your brand details, use case wording, sample message types that match your site, opt-in notes, and the homepage, privacy policy, terms, and opt-in URLs, ready to paste into EZ Texting. Build my order →

10DLC Site builds these pages and gives you the URLs. You still submit your EZ Texting registration yourself, and carriers make the final decision. For other platforms, see the any-provider guide.

Sources

Not sure if your current site is ready? Compare it with the 10DLC website requirements, or see pricing for a site built for carrier review.

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A new .com with hosting, SSL, a privacy policy that covers SMS, SMS terms and a compliant opt-in form, built to the requirements on this page. You submit your own 10DLC registration, and no one can guarantee approval, but a reviewer will have nothing on your site to flag.

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Frequently asked questions

Does EZ Texting charge for 10DLC registration?

EZ Texting says standard A2P 10DLC registration is free and included in its plans. At the time of writing, High-Volume Vetted registration is a one-time $90 fee, waived on the Scale plan. The Launch plan also lists a $5 monthly Telecom Fee. Check EZ Texting's pricing page before you buy.

How long does EZ Texting 10DLC approval take?

EZ Texting says most applications are approved within 24 hours, and in other places says most are approved in hours. It notes that some providers take up to three weeks. Final approval comes from the carriers, not EZ Texting.

Can I register with EZ Texting without an EIN?

Yes, as a Sole Proprietor. EZ Texting says this path is free but limited. At the time of writing it lists 45 SMS per minute, 15 per minute on AT&T, 1,000 messages a day on T-Mobile, and no link shortener or tracking tools.

Does EZ Texting use toll-free numbers?

EZ Texting offers toll-free numbers, but its plans are built around local 10DLC numbers, with a dedicated short code on Enterprise. Toll-free numbers need verification, cost $25 a month at the time of writing, and are set up by contacting support.

Why does EZ Texting ask what messages I plan to send?

That is the campaign part of A2P registration. EZ Texting asks for sample message types and your use case so carriers know what you will send. It also warns that texts drifting from your registered use case are a common cause of filtering.

Does EZ Texting publish its rejection reasons?

Not in public detail. EZ Texting's public pages describe what you submit but do not list rejection codes. Because it registers through The Campaign Registry, the usual website issues apply: name mismatch, missing privacy policy or terms, and opt-in that cannot be verified.

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