Definition: A sole proprietor brand is a 10DLC brand type for US or Canadian individuals and small businesses without an EIN, limited to one campaign and one phone number.
This option exists so a freelancer or very small business can still text customers. The tradeoff is tight limits and less flexibility than a standard brand.
| Limit | Value | Source |
|---|---|---|
| Who qualifies | US or Canada, no EIN | TCR, Twilio |
| Campaigns per brand | 1 | TCR |
| Phone numbers per campaign | 1 | TCR, Twilio |
| Daily messages to T-Mobile | 1,000 | TCR, Twilio |
| Per-minute messages to AT&T | 15 per campaign | TCR |
| Brands per mobile number | up to 3 | Twilio |
| Verification | one-time passcode, reply within 24 hours | Twilio |
Vonage made a website required for all brands except sole proprietors in 2025, so a site may not be mandatory for you there. Still, reviewers check how people opt in, and a clear site with SMS terms and a privacy policy makes that easy to show. See the 10DLC website requirements.
Related terms: EIN, Campaign use case, TCR, 10DLC
If you want a simple site to show your opt-in and terms, see pricing or try the free site checker.
A new .com with hosting, SSL, a privacy policy that covers SMS, SMS terms and a compliant opt-in form, built to the published requirements. You submit your own 10DLC registration, and no one can guarantee approval.
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No. TCR limits the sole proprietor type to individuals and small businesses in the US or Canada that do not have an EIN. If you have one, register a standard brand.
TCR lists 1,000 messages per day to T-Mobile and 15 messages per minute to AT&T per campaign. Twilio describes the same 1,000 per day to T-Mobile as about 3,000 per day across US carriers.
Twilio sends a one-time passcode to your mobile number, and you must respond within 24 hours. Twilio also says one mobile number can be used for at most 3 sole proprietor brands across TCR.
Not always. Bandwidth says not all carriers accept sole proprietor campaigns, that they are auto-rejected on its network, and advises holding such submissions.
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