Telgorithm needs your brand to have a secure website that matches your brand name, with a privacy policy and SMS disclosures on any web form that collects phone numbers. Telgorithm encourages customers to register as their own CSP in The Campaign Registry, where the privacy and terms URLs go in TCR's Privacy Policy Link and Terms & Conditions Link fields.
This page is for software platforms and businesses that send US texts through Telgorithm's SMS API. Telgorithm serves many platforms that register brands and campaigns for their own end customers. If that is you, every customer's website faces the checks below.
10DLC Site is not affiliated with or endorsed by Telgorithm. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.
Telgorithm uses A2P 10DLC, and in its recommended model you submit the registration yourself in The Campaign Registry (TCR). Telgorithm is a Connectivity Partner (CNP), not a registry. Its guide encourages customers to register as Campaign Service Providers (CSPs). A CSP enters brand details in the TCR portal and owns its brands and campaigns.
The other path is the reseller model. There you give brand details, including EINs, to your API provider. Telgorithm's guide warns that resellers must re-register every brand and campaign if they switch providers. After you submit, Telgorithm says it reviews campaigns before sending them to a Direct Connect Aggregator (DCA). The DCA approves or rejects.
For CSPs, the URLs go into TCR's own brand and campaign forms, per TCR's CSP User Guide.
| URL | Where it goes (TCR portal, CSP path) |
|---|---|
| Business website (homepage) | Brand registration, website field. TCR's guide says it is strongly recommended even where optional. |
| Privacy policy | Campaign, Privacy Policy Link field. |
| Terms and conditions (with SMS terms) | Campaign, Terms & Conditions Link field. |
| Opt-in page or opt-in evidence | Campaign, Call-to-Action / Message Flow field. List every opt-in method. Upload screenshots in the CTA, Privacy Policy and/or Terms and Conditions Multimedia Upload field (10MB per file, 5 files per campaign). |
TCR marks the two link fields optional, but says a compliant privacy policy and terms are still required. Leaving them blank invites a rejection.
Included in your Registration Kit: the campaign description, Call-to-Action / Message Flow text, and sample messages written for your use case, plus the exact privacy, terms, homepage and opt-in URLs, ready to paste into TCR for your Telgorithm campaign. Build my order →
Telgorithm's compliance checklist and privacy guide list these website checks:
Telgorithm does not publish a numbered code list in the articles reviewed here. It names these causes:
| Cause named by Telgorithm | Fix page |
|---|---|
| Missing privacy policy on the brand website | Privacy policy missing SMS language |
| Missing message disclosures on web forms | Opt-in form |
| Vague or missing call-to-action | Opt-in not verifiable |
| No website or online presence for the brand | Under construction or parked |
| Legal company name or address does not match IRS records | Brand EIN mismatch |
| Samples missing brand name, frequency, or opt-out language | Sample messages mismatch |
| Shortened, broken, or redirecting URLs | Website not accessible |
| SHAFT content or aggressive lead generation | Prohibited content |
Telgorithm's FAQ adds that every opt-in method you use must be compliant, whether or not you list it.
Telgorithm says its campaign approvals take 48 hours or less on average. That is the company's own figure. It is not a promise, and DCAs make the call.
At the time of writing, Telgorithm's 10DLC guide lists:
| Item | Fee in Telgorithm's guide |
|---|---|
| TCR CSP sign-up | $200, one time |
| Brand registration | $4.50 per brand |
| Standard vetting | $41.50 per vetting |
| Campaign vetting (DCA review) | $15 per campaign |
| Most campaigns | $10 per month |
| Low Volume Mixed | $1.50 per month |
| Sole Proprietor | $2 per month |
Telgorithm notes that every rejection means resubmitting, and that resubmitting can get expensive. Fix everything on the site before you resubmit. Check current pricing with Telgorithm and TCR.
10DLC Site builds these pages and gives you the exact URLs to paste into TCR. You still submit the registration yourself, and carriers make the final decision. For other providers, see the any-provider guide.
Not sure if your current site is ready? Run it through the compare your site with the checklist, or see pricing for a site built for 10DLC review.
A new .com with hosting, SSL, a privacy policy that covers SMS, SMS terms and a compliant opt-in form, built to the requirements on this page. You submit your own 10DLC registration, and no one can guarantee approval, but a reviewer will have nothing on your site to flag.
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Not in the model Telgorithm recommends. Telgorithm is a Connectivity Partner (CNP). It encourages customers to register as Campaign Service Providers (CSPs) with The Campaign Registry and enter brand and campaign details there. Telgorithm then reviews the campaign before sending it to a DCA.
If you register as a CSP, it goes in the Privacy Policy Link field of the TCR campaign form. Your terms page goes in the Terms & Conditions Link field. TCR calls both fields optional but says a compliant privacy policy and terms are required.
Yes, for most brands. Telgorithm reported that since October 2023, DCAs require a privacy policy for all company sizes and verticals, except Sole Proprietors. Telgorithm says DCAs manually review the link, and a broken, missing, or inadequate policy likely leads to rejection.
Telgorithm names three top causes: a missing privacy policy on the brand website, missing message disclosures on web forms, and a vague call-to-action. Other causes it lists include brand name missing from samples and shortened URLs.
Telgorithm's 10DLC guide lists a $200 one-time TCR CSP sign-up fee, $4.50 per brand, $41.50 for standard vetting, a $15 vetting fee per campaign, and $10 per month for most campaigns. These are pass-through registry and DCA fees that change, so check current pricing.
Telgorithm says its campaigns are approved in 48 hours or less on average. That is Telgorithm's own claim, not a guarantee. Carrier-side DCAs make the decision, and times vary with volume and use case.
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