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10DLC glossary

What is a CSP in 10DLC?

CSP
A CSP, or Campaign Service Provider, is the company that registers your 10DLC brand and campaigns with The Campaign Registry. TCR calls CSPs its primary users. For most businesses, the CSP is the messaging provider you already use, such as a texting platform or CPaaS, and you submit your details through its dashboard or API.

Definition: CSP (Campaign Service Provider) is a company that uses The Campaign Registry to register brands and messaging campaigns on behalf of businesses.

You fill out forms with your provider. Your provider, acting as the CSP, turns those forms into brand and campaign records in TCR. From there, the records move toward the carriers through connectivity partners.

Where does the CSP fit in the chain?

Based on TCR's October 2025 guide, the path looks like this:

  1. Brand (your business) gives details to the CSP.
  2. CSP registers the brand and campaign in TCR.
  3. CNP or DCA (connectivity partners) connect the CSP to carrier networks.
  4. MNO (the carrier, such as AT&T or T-Mobile) handles the traffic.

Why do CSPs have different rules?

Each provider adds its own checks and fees on top of TCR. A few examples from provider docs:

  • Twilio made privacy policy and terms URLs required for new API campaign submissions from June 30, 2026.
  • Vonage requires external vetting for most campaign types, except Low Volume Mixed and Sole Proprietor.
  • Twilio says an ISV (a software platform) should register the actual sender, not its own details.

Why it matters for your website

Your CSP submits your website, privacy policy, and terms URLs for review. Twilio flags an ISV using its own platform site instead of the customer's site (error 30907). Your site should belong to the business sending the texts. See our guide for any provider.

Related terms: TCR, Brand vetting, Campaign use case

Sources

Whatever provider you use, you can check your site for free with our site checker.

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Frequently asked questions

Is my messaging provider my CSP?

Usually, yes. TCR says CSPs register brands and campaigns for businesses, and most businesses submit their 10DLC details through their messaging provider's console or API.

Does the CSP decide if my campaign is approved?

Not alone. Providers may review your campaign first, but carriers and their vetting partners make the final call. Telnyx, for example, says carrier review typically takes 72 business hours after its own approval.

Do CSP fees differ?

Yes. For example, Twilio says it assesses the vetting fee once per campaign (error 30922 docs), while Vonage lists a $15 campaign vetting fee per vetting event. Check your own provider's pricing.

What is The Campaign Registry (TCR)?

The Campaign Registry (TCR) is the hub where 10DLC brands and campaigns are registered. Learn who uses it, what it checks, and wha...

What is brand vetting for 10DLC?

Brand vetting is an optional third-party review that gives your 10DLC brand a 0 to 100 score. Learn standard vs enhanced vetting a...

What is a 10DLC campaign use case?

A 10DLC campaign use case is the category you pick for your texts, like Marketing or Account Notifications. See TCR's standard and...

What website URLs do I need for 10DLC registration with any provider?

The four website URLs every 10DLC registration uses: homepage, privacy policy, terms, and opt-in page. The TCR field model plus a...

What website do I need for 10DLC approval?

The 8 website requirements reviewers check for A2P 10DLC: privacy policy, SMS terms, opt-in form, brand match, contact info, HTTPS...

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