Carriers ban some content outright and restrict other content. SHAFT (sex, hate, alcohol, firearms, tobacco), cannabis and CBD, gambling, third-party lead generation, debt collection and relief, credit repair, and high-risk lending are the usual triggers. Reviewers check your website too. If your business model is banned, editing the wording will not fix it.
This rejection is different from most. A missing privacy policy or an unclear opt-in can be fixed in an afternoon. A disallowed-content rejection is about what your business sells or how it uses customer data. Read this page before you pay another vetting fee.
This page summarizes carrier and provider policies as published at the time of writing (Updated September 2026). It is not legal advice. 10DLC Site is not affiliated with any carrier or provider.
It means a reviewer decided your campaign, your samples, or your business falls into a category carriers do not allow. Twilio's error 30897 lists high-risk financial services, third-party debt collection, debt reduction, credit repair, lead generation, gambling, sweepstakes, and federally illegal substances. Twilio says these campaigns are permanently ineligible and should not be resubmitted.
A related Twilio code, 30900, means the use case you chose is not eligible for your brand. That one can sometimes be fixed by picking a different use case or finishing extra verification.
These categories come from the carriers' own codes of conduct, CTIA, and provider policies. "Banned" means no normal approval path. "Restricted" means a narrow path, usually with extra controls or a written carrier exception.
| Category | Status | What the sources say |
|---|---|---|
| Sex (adult content) | Banned or age-gated | Telnyx lists adult content as forbidden. T-Mobile requires a date-of-birth age gate for sexual content. |
| Hate | Banned | T-Mobile bans profanity or hate speech. CTIA says to prevent content that incites harm or discrimination. |
| Alcohol | Restricted | Bandwidth says it may be supported with robust age-gating. Telnyx notes carrier policies vary. |
| Firearms | Restricted or banned | T-Mobile lists firearms among content that needs an age gate. Bandwidth lists firearms with no age-gate exception. |
| Tobacco and vaping | Restricted | Bandwidth allows it only with age-gating. Telnyx includes vaping and e-cigarettes. |
| Cannabis and CBD | Banned | T-Mobile lists cannabis as disallowed. Bandwidth lists CBD and cannabis with no age-gate exception. |
| Gambling | Banned without a carrier exception | T-Mobile lists gambling as disallowed. Telnyx notes limited exceptions only for approved short code programs. |
| Third-party lead generation | Banned | T-Mobile and AT&T ban lead generation that shares data with third parties. AT&T also bans affiliate lead and commission generation. |
| Debt collection, consolidation, relief, credit repair | Banned without a carrier exception | T-Mobile disallows all of these. AT&T bans credit repair and debt relief. |
| High-risk lending | Banned or narrow | T-Mobile disallows payday loans and non-direct lenders. AT&T allows loan ads only from direct lenders for secured loans. |
| Work from home, risky investments, MLM | Banned | T-Mobile and AT&T list work-from-home offers. T-Mobile adds risky investment opportunities. AWS lists pyramid and multi-level marketing. |
| Phishing, fraud, deceptive marketing | Banned | Every source bans these. CTIA points senders to FTC truth-in-advertising rules. |
Two more rules sit under every category. T-Mobile says content must be legal in all 50 states, so a state-legal product can still be banned. And both T-Mobile and CTIA say consent cannot be bought, sold, rented, or shared.
It depends on the reason. For a true disallowed-content rejection, Twilio says not to resubmit the same campaign. Fix the business or site, then create a new compliant campaign, or contact support if you think the flag was wrong. For most other rejection reasons, Twilio advises editing the rejected campaign instead of deleting it. Other providers charge per review. Bandwidth says a rejected campaign is charged the $15 fee and must be resubmitted. See the full rejection triage.
Carriers can also act after approval. Bandwidth lists T-Mobile fines of $500 for violations that include SHAFT, $1,000 for illegal content, and $2,000 for phishing. Getting approved and then sending banned content is the costliest path.
| Code | What it points to |
|---|---|
| Twilio 30897 | Disallowed content. Twilio says do not resubmit this campaign. |
| Twilio 30900 | Use case not eligible for your brand |
| Twilio 30007 | A message was filtered after approval |
| Other providers | A reason such as "prohibited content," "SHAFT," or "disallowed use case" |
We build websites for businesses whose use case is allowed. If your business is in a banned category, a new website will not change that. For everyone else, compare your site with the checklist or see pricing.
A new .com with hosting, SSL, a privacy policy that covers SMS, SMS terms and a compliant opt-in form, built to the requirements on this page. You submit your own 10DLC registration, and no one can guarantee approval, but a reviewer will have nothing on your site to flag.
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SHAFT stands for sex, hate, alcohol, firearms, and tobacco. Bandwidth uses SHAFT-C, which adds cannabis and CBD. These categories are banned or restricted for business texting, and some can run only with a real age gate and carrier approval.
Sometimes. Bandwidth says alcohol and tobacco may be supported with robust age-gating and proper opt-in. T-Mobile's Code of Conduct requires an age gate that checks date of birth at opt-in and says a yes or no question is not enough.
No. T-Mobile lists cannabis as disallowed and says content must be legal across all 50 states. Bandwidth lists CBD and cannabis as prohibited, with no age-gate exception, and says they cannot appear on your website at all, even if your texts are about something else.
Lead generation that shares or sells collected data to third parties is. T-Mobile and AT&T both prohibit it, and AT&T also bans affiliate lead and commission generation. CTIA says senders should not use opt-in lists that were rented, sold, or shared.
Usually not as is. Twilio's error 30897 says a campaign rejected for disallowed content should not be resubmitted. If the business itself is in a banned category, no wording change will fix it. If the flag was a mistake, contact your provider.
It is limited. AT&T allows loan ads only from direct lenders for secured loans and bans credit repair and debt relief. T-Mobile disallows payday loans, non-direct lenders, debt collection, and debt consolidation unless T-Mobile grants a written exception.
Reviewers look at your whole business, not just the samples. Bandwidth says reviewers search for your website and reject the campaign if prohibited content appears anywhere on it. Remove the product from the site or register a brand that does not sell it.
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