This page is for Zoom Phone and Zoom Contact Center admins setting up business texting in the US. Zoom sends SMS from local 10-digit numbers, so every account registers a brand and a campaign that carriers review. Zoom's own docs list the website problems that most often cause a rejection.

10DLC Site is not affiliated with or endorsed by Zoom. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.

Which registration does Zoom Phone use, and who submits it?

Zoom Phone uses A2P 10DLC registration. You submit it yourself in the Zoom web portal under SMS campaigns. Zoom says you need a Pro, Business, Enterprise or Education account with Zoom Phone licenses, and the account owner or an admin with SMS Campaign privileges.

The Campaign Registry (TCR) and carriers do the vetting. Zoom's FAQ is clear that Zoom facilitates the process but does not approve campaigns. Toll-free numbers are handled by a separate toll-free verification process.

Where do the website URLs go in Zoom's registration?

The flow, based on Zoom's docs:

1. Create a brand with your legal name, DBA, legal form, EIN, address and website.
2. Wait for brand approval (Zoom says usually 1 to 2 hours).
3. Create a campaign: name, description, consent method, content questions, and samples.
4. Add up to five sample messages. Each names your brand and ends with the STOP line Zoom requires.
5. Add the opt-out and help details, including a website or support number.
6. Submit, then assign phone numbers once the campaign is approved.

What does Zoom check on your website?

Zoom's compliance article and technical library point to these checks:

• The site works and is secure. A valid https website that belongs to the brand.
• A privacy policy about texting. It should address text messaging and say you do not share or sell customer mobile information. Zoom says the policy should be linked from your homepage.
• An SMS disclosure on every web form that collects phone numbers. Zoom lists a missing form disclosure as a rejection reason.
• Consistent brand name. Your brand name should show in samples and on the site.

Why was my Zoom Phone SMS registration rejected?

Zoom does not publish numbered codes in the articles we reviewed. It does list common reasons. Here they are, paraphrased, with the page that explains each fix.

Zoom's FAQ warns that rejections tend to arrive one at a time. Carriers review about 20 fields, and fixing one can reveal the next. That is a strong reason to check your whole site before the first submission.

How long does review take, and what does it cost?

Zoom says brand approval is usually 1 to 2 hours and campaign approval takes 1 to 2 weeks due to carrier backlog. It also tells customers to allow a minimum of four weeks for the whole process. Number pools of 50 or more numbers can take up to four weeks. If a campaign is pending more than four weeks, Zoom says to contact Support for a campaign nudge.

At the time of writing, Zoom lists these fees:

Zoom's articles do not list a separate resubmission fee. Check Zoom's current article for amounts.

Zoom Phone gotchas

• Brands cannot be edited. Zoom's technical library says you must delete and resubmit a brand to change it. Get your legal name and EIN right the first time.
• Pending campaigns are locked. Only active or rejected campaigns can be edited and resubmitted.
• Sole proprietors get one number. Zoom requires a US or Canada wireless number for a passcode check and allows only one phone number on a sole proprietor campaign. See sole proprietor brand.
• Public companies need extra verification. Zoom says the Public Profit legal form goes through an added authentication step.
• Every sample needs the STOP line. Zoom says a sample without it will be rejected.

How do I get a website that passes Zoom review?

1. The site is live, https, and shows your brand name. See brand name match and SSL and HTTPS.
2. It shows your services and contact details. See business contact info and content pages.
3. The privacy policy is linked from the homepage and has a clear no-sharing line you can screenshot. See privacy policy.
4. SMS terms cover frequency, rates, STOP and HELP. See SMS terms.
5. Every form that asks for a phone number has an SMS disclosure and an unchecked box. See opt-in form.
6. It is not parked or "coming soon." See no parked sites.

Included in your Registration Kit: the campaign description, consent description, and up to five sample messages written for your use case, plus your homepage, privacy policy, terms and opt-in page URLs and a clean privacy-policy section to screenshot, ready to paste into Zoom. Build my order →

10DLC Site builds these pages and gives you the exact URLs. You still submit the registration yourself, and carriers make the final decision. For other providers, see the any-provider guide.

Sources

• Zoom Support: SMS/MMS 10DLC compliance for Zoom Phone, Zoom Contact Center, and Zoom Meetings
• Zoom Support: Setting up Zoom SMS with 10DLC compliance for conversational messaging
• Zoom Support: FAQ about 10-Digit Long Code compliance for Zoom Phone and Zoom Contact Center
• Zoom Technical Library: 10DLC compliance (Zoom Phone SMS field guide)

Not sure if your current site is ready? Compare your site with the checklist, or see pricing for a site built for 10DLC review.