Omnisend sends US and Canada SMS from a toll-free number, not 10DLC. You submit verification yourself under Store settings, SMS. Rejections usually come from a password-protected store, policies that mention sharing opt-in data, unclear or mixed-purpose consent text, a weak opt-in screenshot, or business details that cannot be validated.
Omnisend is an email and SMS platform used by many ecommerce stores, including Shopify stores. This page is for Omnisend users whose number was rejected, or who want to pass on the first try.
10DLC Site is not affiliated with or endorsed by Omnisend. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.
Omnisend uses toll-free numbers for the US and Canada. Its SMS FAQ says recipients there see your dedicated toll-free number. You can also ask Omnisend support about a dedicated short code. Omnisend does not publish short code pricing in these guides.
So your review is toll-free verification, not a 10DLC brand and campaign. Omnisend's rejection guide notes that Twilio requires one business per toll-free number, which points to Twilio as the carrier partner. For Twilio's general website checks, see our Twilio guide.
For Canada, Omnisend says you can keep sending from a local number until the end of 2026. Plan to have a verified toll-free number before January 1, 2027.
All of them go in the verification form. Start at Store settings, SMS, then Generate phone number and Verify number.
| Step in Omnisend | What to enter |
|---|---|
| Business contact information | Real first and last name, a business phone, and an email that matches your website or store domain |
| Website URL | Pre-filled from Store settings, Store information. Check it is your live, public store. |
| Privacy policy URL | Direct link to your privacy policy |
| Terms and conditions URL | Direct link to your terms page |
| Business registration | US business with EIN, non-US business with a local registration number, or sole proprietor with neither |
| Signup form screenshot | Full-screen image of your live opt-in form, up to 5 MB |
Omnisend saves your progress, so you can come back later. It also runs an AI check on your screenshot and lists likely mistakes. Omnisend says that check does not guarantee the screenshot is valid.
Omnisend's guide focuses on four things:
You can see your reason at Store settings, SMS, next to your phone number status. These are the reasons Omnisend lists, paraphrased, with our fix pages.
| Omnisend rejection reason | What it means | Fix page |
|---|---|---|
| Cannot validate business website URL | URL wrong, down, or behind a login | Website not accessible |
| Could not validate business information | Name, address, or URL could not be verified | Website does not match brand |
| Clear and explicit consent needed | Consent method too weak | Opt-in not verifiable |
| Messaging consent must be optional | Signing up forces SMS consent | Opt-in form |
| Opt-in not provided | No proof of opt-in in the submission | Opt-in not verifiable |
| Sharing user data with third parties not allowed | Policy or terms mention sharing opt-in data | Privacy policy missing SMS |
| The provided address is not valid | Wrong city, state, or postal code | Missing contact info |
| The provided email address is not valid | Bad format, unknown domain, or disposable address | Business contact info |
| Single phone number used for multiple businesses | One number tied to more than one business | Website does not match brand |
| Age gate is needed | Age-restricted products without an age check | Prohibited content |
| Edit time expired | You did not resubmit within 7 days | Resubmit as a new request |
Omnisend also says accounts in SHAFT categories will not be verified.
Omnisend says a new number takes about 5 business days, and up to 2 weeks in some cases. There is no expedited option. Transferring an existing toll-free number can take up to 2 weeks, and you cannot send during the transfer.
After a rejection you have 7 days to edit and resubmit. After that, you start over and the review clock resets. Omnisend does not list a resubmission fee in its guide. If a number stays in progress for more than 2 weeks, contact Omnisend support.
Omnisend lists screenshot mistakes that cause rejections:
For Shopify stores, three more gotchas follow from Omnisend's rules:
Included in your Registration Kit: your business details, plus your homepage, privacy policy, SMS terms, and opt-in page URLs, ready to paste into Omnisend's verification form. Build my order →
10DLC Site builds these pages and gives you the URLs. You still submit through Omnisend yourself, and carriers make the final decision. For other providers, see the any-provider guide.
Not sure if your current site is ready? Compare your site with the checklist, or see pricing for a site built for carrier review.
A new .com with hosting, SSL, a privacy policy that covers SMS, SMS terms and a compliant opt-in form, built to the requirements on this page. You submit your own 10DLC registration, and no one can guarantee approval, but a reviewer will have nothing on your site to flag.
One-time price · 14-day money-back guarantee · Daily Compliance Watch
No. Omnisend's SMS FAQ says it uses toll-free numbers to send messages, and US and Canada recipients see your dedicated toll-free number. Dedicated short codes are available on request through Omnisend support.
Go to Store settings, SMS. Click Generate phone number if you do not have one, then Verify number. The form asks for contact details, website, privacy policy and terms URLs, business registration info, and a screenshot of your signup form.
Omnisend lists reasons such as an inaccessible website URL, consent that is unclear or not optional, no opt-in proof, an invalid address or email, policies that mention sharing opt-in data, a number used by more than one business, and a missing age gate.
Seven days. Omnisend says you must edit and resubmit within 7 days of a rejection. After that you start a new submission, and the review time starts over.
Omnisend says about 5 business days, and up to 2 weeks in some cases. There is no expedited option, and you cannot send while the number is in progress. Contact Omnisend support if it stays in progress for more than 2 weeks.
A full-screen shot of the live form on your site. Omnisend says it must show your website URL or branding, the phone field, an unchecked SMS checkbox, and compliant consent text. Cropped shots, design-tool mockups, and a hidden address bar cause rejections.
Omnisend advises against it. It says mixing purposes like order updates and promotional offers creates ambiguity. Use separate checkboxes for transactional and marketing consent, or submit only for the purpose your form states.
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