What website does Kixie need for 10DLC registration?

This page is for sales teams using Kixie's power dialer and SMS on US numbers. Kixie says 10DLC registration is required to send SMS to US mobile carriers, and that unregistered messages are blocked. You submit the brand and campaign yourself, and The Campaign Registry and carriers decide.

10DLC Site is not affiliated with or endorsed by Kixie. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.

Which registration does Kixie use, and who submits it?

Kixie uses A2P 10DLC, and you submit it in the Kixie Dashboard under Manage, then 10DLC. You register two things: a brand (your business identity) and a campaign (how you send messages and how people opt in). Kixie says 10DLC applies to texts sent to US carriers and is not required when texting non-US numbers such as Canada.

What does Kixie require before you submit?

Kixie lists these basic requirements. If you do not meet them, Kixie says you are not eligible to register.

In the campaign, Kixie asks for a description, at least two sample messages, and a full description of how people consent. Kixie calls the consent section the most heavily reviewed part of the registration.

Included in your Registration Kit: the campaign description, consent (opt-in) description, and sample messages written for your use case, plus your homepage, privacy policy, terms, and opt-in page URLs, ready to paste into Kixie. Build my order →

What does Kixie say carriers check on your website?

• Privacy policy. Public, with SMS-specific language, an explanation of how SMS information is used, and a statement that SMS consent is not sold or shared for marketing. Kixie says missing sharing language is a common rejection. See privacy policy.
• Terms. An SMS section with a program description, message frequency, message and data rates, STOP, HELP, and support contact. Kixie says missing HELP, STOP, or contact info is a common rejection. See SMS terms.
• Web form opt-in. SMS consent needs its own checkbox. It must be optional and unchecked by default. It cannot be bundled with terms, privacy policy, email consent, voice calling consent, or AI calling consent. See opt-in form.
• The site stays up. Kixie's maintenance article says your website and privacy policy must stay online while the campaign is in use.

Kixie also covers verbal opt-in and text-to-join keywords. For keywords, it says the keyword, the opt-in reply, and your public call-to-action must all match.

Why was my Kixie 10DLC campaign rejected?

Kixie emails you the rejection reason from The Campaign Registry. These are the common causes Kixie lists, with our fix pages.

How long does Kixie review take, and what does it cost?

Kixie's confirmation email says to expect an update in about 1 to 2 weeks. Once approved, Kixie starts linking your SMS numbers automatically, which it says can take up to 2 hours. There is no dashboard indicator for a linked number, only the SMS alert Kixie sends.

Kixie's help center does not publish its 10DLC registration or vetting fees at the time of writing. It lists average outbound SMS pricing of $0.01 to $0.02 per SMS unit to US or Canadian numbers. Ask Kixie support for current 10DLC fees.

What Kixie details trip people up?

• Excluded industries. Kixie's list includes real estate and third-party lead generation, which surprises many sales teams. Check it before you pay for anything.
• One brand per campaign. Kixie says texts must represent the brand approved in your registration. A sister company needs its own campaign.
• Stay on topic. Texts must match the approved use case. A new use case needs a new campaign.
• Keep consent records. Kixie asks you to store the phone number, date and time, source, form URL, and exact consent wording, since carriers may ask for proof.
• Revocation is serious. Kixie says if carriers revoke your campaign, you are not assured of texting again on any provider.

How do I get a website that passes Kixie review?

1. Match your legal name and use a same-domain email. See brand name match.
2. Show services and contact details. See business contact info.
3. Serve pages over https. See SSL and HTTPS.
4. Host a privacy policy with SMS and no-sharing language. See privacy policy.
5. Host terms with an SMS section. See SMS terms.
6. Use a separate, optional, unchecked SMS checkbox. See opt-in form.
7. Keep the site live, not parked. See no parked sites.

10DLC Site builds these pages on your own domain and gives you the URLs to paste into Kixie. You still submit the registration yourself, and carriers make the final decision. If a reviewer flags your website, we fix the website free.

Sources

• Kixie Help Center: 10DLC registration recommendations
• Kixie Help Center: 10DLC requirements, maintaining your registration and avoiding violations
• Kixie Help Center: SMS messaging basics

Not sure if your current site is ready? Compare your site with the checklist, or see pricing for a site built for 10DLC review.