This page is for Keap users whose texts are blocked, pending, or rejected. Keap's help content now lives in the Thryv Help Center. Keap is clear that these checks come from US carriers, not from Keap.

10DLC Site is not affiliated with or endorsed by Keap or Thryv. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.

Which registration does Keap use, and who submits it?

Keap uses different paths for its two numbers. You fill in the verification form inside Keap, and it goes to the upstream carrier for review.

Keap says the Marketing Number cannot be a local number or a short code. So if your broadcasts were declined, you most likely went through toll-free verification, not 10DLC. The website checks are nearly the same. See toll-free verification. Keap's own toll-free article points readers to Twilio's toll-free verification guide for the carrier rules.

Where do the website and policy details go in Keap?

For the Marketing Number, the Toll-Free Message Verification form opens automatically when you try to send a broadcast. For the Business Line, you submit the business verification form. Keap lists these items for a local number:

To check where you stand, go to the profile icon, then Settings, then Text Message Verification.

What does Keap (and the carrier) check on your website?

The Thryv help center, which now hosts Keap's help, lists three things carriers require before approval:

1. A legal business registration number, such as your EIN.
2. A compliant opt-in page on your website, at a public URL, where people clearly agree to get texts. If people opt in by text, you need screenshots or records instead.
3. A privacy policy and terms of service on your public website domain that mention text messaging. They should say you send texts, describe the types of messages, and explain how to opt out.

Keap adds a sharp warning for local numbers: if your registration points to a website without visible opt-in and opt-out language, carriers will reject it.

Why was my Keap text verification rejected?

Keap does not publish a code list. Its articles name these causes:

Keap says a rejection notice includes the reason. Minor data errors can be fixed with help from Keap support and resubmitted. Content violations may not be eligible for resubmission.

How long does review take?

Keap says both local and toll-free verification take 1 to 2 weeks. The difference is what happens while you wait:

• Local number: outbound texts do not work until verification is complete.
• Toll-free number: you can send, up to 2,000 outbound messages per carrier per day.

Your status moves from Not Verified to Submitted (edits allowed) to Pending (edits locked) to approved or Rejection. Keap does not list a separate verification fee in these articles.

Keap-specific gotchas

• Old approval, new rules. The Thryv help center says carriers now require full re-verification under current standards, even if your number was verified before.
• The landing page checkbox is only one piece. Keap's landing page builder can add an SMS opt-in checkbox to the phone field. It is unchecked by default and cannot be made required. Keap says it does not cover every carrier requirement on its own.
• Opt-in is per number. Keap says consent collected with another tool or number does not carry over to the Marketing Number. Keap sends its own opt-in text before the first broadcast.
• Sole proprietors. If you have no EIN, Keap suggests a toll-free number, or you can get a free EIN from the IRS for a local number.

How do I get a website that passes Keap verification?

1. Use a live website that shows your legal business name. See brand name match.
2. Show your services and contact details. See business contact info.
3. Serve every page over https. See SSL and HTTPS.
4. Publish a privacy policy that covers text messaging and says numbers are not shared for marketing. See privacy policy.
5. Publish SMS terms with message types, frequency, rates, STOP and HELP. See SMS terms.
6. Put a public opt-in page on your site with an unchecked, optional SMS box and visible opt-out wording. See opt-in form.
7. Remove parked or "coming soon" pages. See no parked sites.

10DLC Site builds these pages and gives you the URLs to enter in Keap's verification form. You still submit the verification yourself, and carriers make the final decision.

Included in your Registration Kit: your consent description and messaging examples written for your use case, plus your website, privacy policy, terms and opt-in page URLs and business details, ready to paste into Keap's verification form. Build my order →

Sources

• Keap (Thryv Help Center): How to Set Up Your Keap Business Line Phone Number
• Keap (Thryv Help Center): Complete Toll-Free Message Verification for Text Broadcasts in Keap
• Keap (Thryv Help Center): Check Your Keap Business Line SMS Verification Status
• Thryv Help Center: Why Mobile Carriers Require SMS Verification for Your Business
• Keap (Thryv Help Center): Text Message Broadcast and Automation FAQs
• Keap (Thryv Help Center): Add Text Message Marketing Opt-In to Your Landing Page

Not sure if your current site is ready? Compare it with the 10DLC website requirements, or see pricing for a site built for 10DLC review.