10DLC Site

This page is for businesses that send US texts through Infobip on 10-digit local numbers. Infobip's flow is: get a number, register a brand, create a campaign, then send once the campaign is approved. Reviewers use your website to confirm the business is real and that people agreed to get your texts.

10DLC Site is not affiliated with or endorsed by Infobip. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.

Which registration does Infobip use, and who submits it?

Infobip supports 10DLC, toll-free, and short code, and you submit the brand and campaign yourself. You can do it in the Infobip web interface or through Infobip's USA Number Registration API. Every campaign must belong to a brand. The Campaign Registry (TCR) marks the brand Verified or Unverified. Infobip's API docs say an Unverified brand cannot submit campaigns.

Infobip's campaigns guide lists what a campaign covers: use case, program description, expected volume and frequency, sample messages, STOP and HELP keywords, call-to-action, opt-in and opt-out flow, and support contact.

Where do the website URLs go in Infobip's registration?

URL	Where it goes in Infobip
Business website (homepage)	Brand registration. Infobip lists Website with Legal Company Name, DBA, Address, Business Information, and Contact Email.
Terms and conditions (with SMS terms)	Campaign. The API parameter is termsAndConditionsUrl (optional in the API, but code 3007 rejects missing or incomplete terms).
Privacy policy	Inside the call-to-action text. The API reference notes a separate privacyPolicyUrl only for toll-free campaigns.
Opt-in page or opt-in evidence	The campaign's opt-in flow and call-to-action. For keyword opt-in, the API uses optIns.keyword.callToAction.

Infobip's API example puts a terms and privacy link at the end of the call-to-action text. That is the pattern to follow when your privacy policy has no field of its own.

Included in your Registration Kit: the program description, call-to-action and opt-in flow text with your terms and privacy links in place, and sample messages written for your use case, plus all your URLs and business details, ready to paste into Infobip. Build my order →

What does Infobip check on your website?

Infobip's rejection reason matrix spells out the website checks. In short:

The site loads. No DNS problems, SSL errors, or 404 and 503 pages (code 1003).
The site explains the business. A description, products or services, contact info, and purpose (code 1004).
Brand names line up. The brand in your campaign must match the registered or DBA name (code 2006).
Terms are live and complete. Give full terms or a working link to a complete terms page (code 3007).
Privacy excludes opt-in data. Add a statement that mobile opt-in data will not be shared with third parties (codes 3008 and 3009).
Consent takes an action. A checkbox or button, SMS only, and never pre-selected (codes 3001, 3012, 10600).

Why was my Infobip 10DLC campaign rejected?

These codes come from Infobip's rejection reference and matrix, paraphrased.

Code	What it means (paraphrased)	Fix page
1003	Brand website is down, missing, or returns an error	Website not accessible
1004	Website lacks company, service, or contact details	Content pages
2004	Sample messages do not show the described use case	Sample messages mismatch
2006	Campaign brand name does not match the registered brand	Website does not match brand
3001	Call-to-action does not get enough consent	Opt-in not verifiable
3007	Terms and conditions are missing or incomplete	Missing SMS terms
3008, 3009	Privacy policy missing, or it does not exclude opt-in data from sharing	Privacy policy missing SMS language
3012	SMS consent is combined with email or phone consent	Opt-in form
10600	Checkbox is pre-selected	Opt-in form
6012, 6013	Samples lack your brand name, or use public link shorteners	Sample messages mismatch
7002	Lead generation or affiliate marketing	Prohibited content

How long does review take, and what does it cost to resubmit?

Infobip publishes timelines, but the docs reviewed here do not list 10DLC fee amounts. Its getting-started guide says:

Step	Time in Infobip's docs
Brand validation	About 15 minutes
Brand with enhanced vetting	1 to 3 business days
Campaign review at Infobip	2 to 3 business days
Carrier review via TCR	3 to 5 business days
Start to first send	About 1 to 2 weeks

On cost, the guide says numbers carry a one-time and a monthly fee shown at checkout. Infobip's API docs say brand vetting is a paid service you can run only once every 30 days. Check Infobip's pricing or your account manager for current amounts.

Infobip gotchas to know

Edit or recreate? Infobip's campaigns guide says to create a new campaign after a rejection. Its code reference marks many website fixes as edits. Read the instruction for your specific code.
Appeals go through support. Infobip says to contact support with your campaign ID and rejection details.
Your confirmation, HELP, and STOP replies are reviewed too. Codes 6001 to 6011 flag a missing brand name, HELP contact, or opt-out wording in those replies.

How do I get a website that passes Infobip review?

The site is live and loads over https. See SSL and HTTPS.
It matches your legal or DBA name. See brand name match.
It explains your services and shows contact details. See content pages and business contact info.
It has a privacy policy that excludes mobile opt-in data from sharing. See privacy policy.
It has a complete SMS terms page. See SMS terms.
It has an SMS-only opt-in with an unchecked box. See opt-in form.
It is not parked. See no parked sites.

10DLC Site builds these pages and gives you the exact URLs to use in Infobip. You still submit the registration yourself, and carriers make the final decision. For other providers, see the any-provider guide.

Sources

Not sure if your current site is ready? Run it through the compare your site with the checklist, or see pricing for a site built for 10DLC review.