ClickSend is a business messaging platform for SMS, MMS, email, and API sending. In the US it offers 10DLC numbers, toll-free numbers, and short codes, and all of them need carrier verification before you send. This page is for ClickSend users who were rejected or are about to register.
10DLC Site is not affiliated with or endorsed by ClickSend. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.
ClickSend lets you pick the sender type, and you start the registration from your dashboard. For 10DLC you register a brand and campaign and get a TrustScore. For toll-free you complete toll-free verification. ClickSend's team reviews toll-free forms and contacts you if something needs fixing.
| Sender type | Where you start | Registration time (per ClickSend's US page) |
|---|---|---|
| 10DLC | Sender IDs > Buy a Number | 1 to 3 business days |
| Toll-free | Sender IDs > Buy a Number > Register in the TFN column | 1 to 7 business days |
| Short code | Contact support | 8 to 12 weeks |
The website checks for toll-free are close to 10DLC. See toll-free verification.
Both forms ask for your website and for links to your Terms & Conditions and Privacy Policy. The toll-free form also asks for your exact opt-in wording and proof.
| Item | 10DLC form | Toll-free form |
|---|---|---|
| Website | Website address, publicly accessible | Company website or social media link, public and active |
| Business email | Business email | Support email that matches your website domain |
| Terms & Conditions | Link required | Terms & Conditions URL, publicly accessible |
| Privacy Policy | Link required | Privacy Policy URL, publicly accessible |
| Opt-in | Opt-in method with links and examples | Opt-in method, exact opt-in wording, and proof (screenshot, form, script, or POS) |
| Sample messages | Part of campaign details | 1 to 3 samples with brand name and a STOP option |
| Business ID | Tax ID / EIN | Business registration number (EIN) and registration documents |
ClickSend's US page also lists a "message and data rates may apply" disclosure for toll-free and short code. Put it next to your opt-in checkbox. See opt-in form.
ClickSend's 10DLC guide says the website must be publicly accessible and include a business description, contact details, a privacy policy, and terms and conditions. Its toll-free guide adds a specific privacy statement and the September 2026 rule on live policy pages.
Make sure your site has:
ClickSend's 10DLC guide lists its common rejection reasons. Its toll-free FAQ says a team member emails you with what to correct, and you can resubmit.
| ClickSend reason (paraphrased) | Fix page |
|---|---|
| Improper consent, such as a pre-checked box | Opt-in form |
| Missing Tax ID or EIN | Brand EIN mismatch |
| Website missing a privacy policy | Privacy policy missing SMS language |
| Website missing terms and conditions | Missing SMS terms |
| Password-protected website | Website not accessible |
| No valid opt-in method (toll-free) | Opt-in not verifiable |
| Prohibited content, such as high-risk financial services, SHAFT, or third-party lead generation (toll-free rules) | Prohibited content |
If your 10DLC campaign got a low TrustScore rather than a rejection, ClickSend says to check your registration details. You may be able to update them and improve the score.
For 10DLC, ClickSend says review typically takes 24 to 48 hours, and numbers usually go live 2 to 3 business days after approval. For toll-free, it reviews within 24 to 48 hours of receipt and verification usually finishes within 7 business days once carrier review starts. You cannot use the toll-free number until ClickSend emails you.
On cost, ClickSend's 10DLC cost article says US campaigns carry a monthly campaign fee, each linked 10DLC number has its own monthly cost, and carriers add surcharges per message. Canada has no campaign fee. The article does not publish dollar amounts, and ClickSend does not publish a resubmission fee. Check your dashboard or ClickSend's pricing page for current numbers.
Included in your Registration Kit: your business details, campaign description, opt-in wording notes, sample messages written for your use case, and the website, Terms & Conditions, Privacy Policy, and opt-in URLs, ready to paste into ClickSend. Build my order →
10DLC Site builds these pages and gives you the links and an opt-in page you can screenshot. You still submit your ClickSend registration yourself, and carriers make the final decision. For other platforms, see the any-provider guide.
Not sure if your current site is ready? Compare it with the 10DLC website requirements, or see pricing for a site built for carrier review.
A new .com with hosting, SSL, a privacy policy that covers SMS, SMS terms and a compliant opt-in form, built to the requirements on this page. You submit your own 10DLC registration, and no one can guarantee approval, but a reviewer will have nothing on your site to flag.
One-time price · 14-day money-back guarantee · Daily Compliance Watch