10DLC Site

Brevo is an email, SMS, and CRM platform. Many users outside the US are surprised that US texting needs a separate registration. This page explains Brevo's US flow and what your website needs for it.

10DLC Site is not affiliated with or endorsed by Brevo. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.

Which registration does Brevo use for the US: toll-free, 10DLC, or short code?

For most accounts, it is toll-free. Brevo's help center says registering a Sender ID for the USA or Canada also registers your toll-free number. So your review is toll-free verification, built into Brevo's Sender ID form.

Number type	What Brevo says
Toll-free	Registered as part of the USA or Canada Sender ID. Required before you can send there.
Short code	Only on request and on an Enterprise plan
10DLC	Brevo mentions possible extra costs for USA "A2P10DLC" Sender IDs, but does not publish a separate 10DLC flow in the articles we checked

The website checks for toll-free are close to 10DLC: a live site that matches the business, a privacy policy with a no-sharing statement, SMS terms, and a visible opt-in.

Where do the website, privacy policy and terms URLs go in Brevo?

Go to the account dropdown, then Settings, Campaigns, SMS Sender ID. Click Request Sender ID and choose the USA. The form has four steps, and you can save and return later.

Brevo step	Fields that matter for review
1. Company information	Legal company name as on your documents, optional DBA, business address, business type, and your government-issued registration number
2. Website and terms	Corporate website URL, privacy policy URL, terms and conditions URL
3. Contact information	Name, business email, and phone of the person responsible. Free or personal email addresses are rejected.
4. Type of SMS messages and proof of opt-in	Monthly volume, use case, a use case summary (up to 500 characters), one real sample message per use case, opt-in type, and proof of opt-in

Brevo's field notes are specific:

Privacy policy. Brevo asks you to include a set clause word for word. It says text messaging opt-in data and consent are excluded from sharing and will not be shared with third parties. Copy the exact text from Brevo. See privacy policy.
Terms. Your terms must name your business and describe your product, message frequency, rates, support contact, and STOP instructions. See SMS terms.
Sample messages. Use real links, not placeholders. Include your brand name and opt-out wording such as HELP and STOP. Carriers compare your summary with the use cases you pick. See sample messages mismatch.
Opt-in proof. Brevo shows only the proof that fits your opt-in type: website form, keyword, paper form, or voice. For a website form, show the phone field and the checkbox people tick. See opt-in form.

Why would my Brevo US registration be held up or rejected?

Brevo does not publish a list of rejection codes. Its field notes show where registrations usually fail:

Likely cause	Brevo's rule	Fix page
Privacy policy lacks the required clause	Clause must appear word for word	Privacy policy missing SMS
Terms miss frequency, rates, support, or STOP	Terms must include each of these	Missing SMS terms
Free or personal email in contact step	Rejected for toll-free registrations	Business contact info
Company name differs from legal documents	Legal name as on your documents, DBA separate	Website does not match brand
Sample message uses placeholders or lacks brand and STOP	Real links, brand name, opt-out wording	Sample messages mismatch
Opt-in proof does not match the opt-in type	Proof must fit the type you select	Opt-in not verifiable

If you get an error when you click Submit, Brevo asks you to open a support ticket with the error number, such as "Toll-free number - error 2", and a screenshot of the form.

How long does it take, and what does it cost?

Brevo says US and Canada registration can take up to 4 to 6 weeks, because it includes a toll-free number. Updates arrive in the Brevo notification center and by email.

On cost, Brevo says Sender ID registration may cost extra in some countries, including the USA for A2P 10DLC and short code IDs. It does not publish amounts there. Check Brevo's current pricing page.

What else does Brevo require after approval?

Two sending rules catch many Brevo users:

Manage US compliance. Turn on this option in the message content step of each US campaign. It adds your organization prefix, usually your business name, and STOP opt-out wording. Brevo says campaigns sent to US numbers without it are suspended. Both parts count toward the 160-character limit.
No public link shorteners. Default domains such as bit.ly or tinyurl are prohibited for the US. Custom domains on those services are allowed. Brevo also says to turn off its automatic link shortening for US and Canada campaigns to avoid soft bounces.

Does the Shopify store URL gotcha apply to Brevo?

Brevo's US form does not mention Shopify. The same matching rules apply to any store, though:

The corporate website you enter should be the live, public store domain customers use, not a store still in private mode.
The legal name in step 1 comes from your documents. If your store trades under a brand name, add it as the DBA and show both names on the site.
Use a business email address, ideally on the same domain as your website.

Included in your Registration Kit: your legal name, DBA, and business details, plus your homepage, privacy policy, SMS terms, and opt-in page URLs, ready to paste into Brevo's Sender ID form. Build my order →

How do I get a website that passes Brevo review?

The site is live and public. See no parked sites.
It shows your legal name and any DBA. See brand name match.
It lists real contact details. See business contact info.
It loads over https. See SSL and HTTPS.
Its privacy policy includes Brevo's no-sharing clause. See privacy policy.
Its terms cover frequency, rates, support, and STOP. See SMS terms.
Its opt-in form has a phone field and an unchecked consent box. See opt-in form.

10DLC Site builds these pages and gives you the URLs. You still submit through Brevo yourself, and carriers make the final decision. For other providers, see the any-provider guide.

Sources

Not sure if your current site is ready? Compare your site with the checklist, or see pricing for a site built for carrier review.