Dialpad's self-serve form sends your brand and campaign to The Campaign Registry. Reviewers visit the URL you give and look for a form with an optional SMS checkbox, your brand name and a privacy policy link. Your privacy policy must say personal data is not shared or sold for marketing, and SMS terms must be published on your site.
This page is for Dialpad admins whose SMS registration was declined or is still under review. Dialpad texts from local 10-digit numbers. Outbound SMS from numbers not tied to an approved campaign is blocked, so every company that texts US numbers registers.
10DLC Site is not affiliated with or endorsed by Dialpad. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.
Dialpad uses A2P 10DLC. It built a self-serve form that works directly with The Campaign Registry (TCR). A Dialpad Company Admin fills it in and submits. Third parties, not Dialpad, review it. Dialpad asks you to contact Dialpad Customer Care, not TCR, with questions about a pending or declined application.
Dialpad's SMS Registration Guide walks through each section of the form. These are the parts that involve your website:
| Form section | What to put there |
|---|---|
| Company details: Website | Your company's primary website, as a full URL (http:// or https://). |
| Recipient consent call-to-action | How people give consent. For web sign-up, the URL of the form with the SMS disclosure. For offline methods, a public link to a screenshot (Dialpad names Dropbox or Box). |
| Privacy policy | A policy that says personal information is not shared or sold to third parties for marketing. |
| SMS terms and conditions | Published on your website, as its own page or inside the privacy policy. |
| Messaging examples | At least two samples, with your brand name and opt-out wording. |
| Consent messages | Opt-in, opt-out and HELP replies. Dialpad can use its defaults or your own. |
The flow in plain steps:
Dialpad's guide spells out what reviewers look for on the page you link:
Dialpad also says that if your site has any form that requires a phone number, such as a Contact Us page, that form needs the SMS disclosure too.
Dialpad does not publish numbered codes in its FAQ. It names three common rejection groups (opt-in, sample messages, description), plus brand errors and the requirements in its guide. Here they are, paraphrased, with the page that explains each fix.
| Dialpad reason or requirement (paraphrased) | Fix page |
|---|---|
| Opt-in: reviewers cannot see clear consent language at the URL | Opt-in not verifiable |
| Opt-in: the SMS checkbox is mandatory (forced opt-in) | Opt-in form |
| Sample messages blank, "n/a", or missing brand name or STOP | Sample messages mismatch |
| HELP or STOP reply points to a URL or number that does not work | Website not accessible |
| Campaign description under 40 characters, vague, or not matching samples | Campaign rejected: next steps |
| Tax ID does not match business name or type | Brand and EIN mismatch |
| Privacy policy does not rule out sharing for marketing | Privacy policy missing SMS language |
| Banned use case, such as high-risk finance, debt relief, cannabis or lead generation | Prohibited content |
Dialpad notes that TCR or the approval party will call or visit the URL in your STOP or HELP message to check it. A broken support link can sink an otherwise good campaign.
Dialpad's FAQ says registrations are currently taking about three weeks and may take longer. More than 48 numbers means number pooling, which adds about four weeks. Dialpad says the third-party reviewer does not accept requests to expedite.
At the time of writing, Dialpad lists these TCR and carrier fees:
| Fee | Listed amount |
|---|---|
| Brand application | $4 one time |
| Brand re-application after rejection | $8 |
| Brand vetting (high-volume only) | $40 one time |
| Campaign vetting | $15 one time |
| Number pooling (more than 49 numbers) | $100 one time |
| Low volume campaign | $1.50 per month |
| High volume or standard use cases | $10 per month |
| Sole Proprietor campaign | $2 per month |
Dialpad says these fees are subject to change. Check its current article before you register.
Included in your Registration Kit: the campaign description, call-to-action text, sample messages, and opt-in, opt-out and HELP replies written for your use case, plus your homepage, privacy policy, terms and opt-in page URLs, ready to paste into Dialpad. Build my order →
10DLC Site builds these pages and gives you the exact URLs. You still submit the registration yourself, and carriers make the final decision. For other providers, see the any-provider guide.
Not sure if your current site is ready? Compare your site with the checklist, or see pricing for a site built for 10DLC review.
A new .com with hosting, SSL, a privacy policy that covers SMS, SMS terms and a compliant opt-in form, built to the requirements on this page. You submit your own 10DLC registration, and no one can guarantee approval, but a reviewer will have nothing on your site to flag.
One-time price · 14-day money-back guarantee · Daily Compliance Watch
Only Dialpad Company Admins can register. Go to the Admin Portal, Company Settings, SMS Management, SMS Registration, then select Register my brand and campaign. Dialpad also links the form at dialpad.com/campaignregistration.
Dialpad says the URL you provide must let TCR and carriers see language where your customer clearly agrees to texts, such as a checkbox. The disclosure must sit on the form that collects the phone number, include your brand name and a privacy policy link, and the checkbox must be optional.
No. Dialpad's registration guide says making the SMS consent checkbox mandatory is a forced opt-in and will get the campaign rejected. The box must be optional, next to or below the phone number field.
Dialpad says TCR sets and charges these fees, not Dialpad. At the time of writing it lists a $4 brand application fee, a $15 campaign vetting fee, and monthly campaign fees from $1.50 to $10 for most types. A rejected brand costs $8 to apply again.
Dialpad's FAQ says registrations are currently taking about three weeks and could take longer. If you have more than 48 numbers, number pooling adds about four more weeks. Dialpad says reviews cannot be expedited.
Yes, for most brands. Dialpad says privacy policies are required for all messaging campaigns except Sole Proprietor use cases. It also says you must fill in opt-in, opt-out and help messages even if you only send conversational messages.
Yes, as a Sole Proprietor. Dialpad says this limits your whole brand to one phone number, requires a one-time passcode sent to a non-Dialpad cell phone, and gets heavy review. You cannot use this type if you have an EIN.
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