Rejected by carriers? The website is one of the most common reasons. Fix it today →

This page is for Dialpad admins whose SMS registration was declined or is still under review. Dialpad texts from local 10-digit numbers. Outbound SMS from numbers not tied to an approved campaign is blocked, so every company that texts US numbers registers.

10DLC Site is not affiliated with or endorsed by Dialpad. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.

Which registration does Dialpad use, and who submits it?

Dialpad uses A2P 10DLC. It built a self-serve form that works directly with The Campaign Registry (TCR). A Dialpad Company Admin fills it in and submits. Third parties, not Dialpad, review it. Dialpad asks you to contact Dialpad Customer Care, not TCR, with questions about a pending or declined application.

Where do the website URLs go in Dialpad's registration?

Dialpad's SMS Registration Guide walks through each section of the form. These are the parts that involve your website:

Form section What to put there
Company details: Website Your company's primary website, as a full URL (http:// or https://).
Recipient consent call-to-action How people give consent. For web sign-up, the URL of the form with the SMS disclosure. For offline methods, a public link to a screenshot (Dialpad names Dropbox or Box).
Privacy policy A policy that says personal information is not shared or sold to third parties for marketing.
SMS terms and conditions Published on your website, as its own page or inside the privacy policy.
Messaging examples At least two samples, with your brand name and opt-out wording.
Consent messages Opt-in, opt-out and HELP replies. Dialpad can use its defaults or your own.

The flow in plain steps:

  1. Pick your company type: Private Profit, Public Profit, Sole Proprietor, Non-Profit or Government.
  2. Enter company details: legal name as on IRS records, DBA, contact, industry, website, address and tax ID.
  3. Write a campaign description that matches your samples and call-to-action.
  4. Describe your consent call-to-action and pick the consent types.
  5. Answer the age restriction and direct lending questions.
  6. Choose messaging types (automated, conversational, or both) and add samples.
  7. Set consent messages, then confirm privacy policy and SMS terms.

What does Dialpad check on your website?

Dialpad's guide spells out what reviewers look for on the page you link:

  • The disclosure is on the form itself, not somewhere else on the page. An asterisk next to the phone field with a footnote is allowed.
  • A checkbox next to or below the phone field that the person can choose to tick. It must be optional.
  • Your brand name and a privacy policy link in the disclosure.
  • Opt-out and help wording, frequency, and "message and data rates may apply" in the disclosure.
  • A privacy policy that clearly says personal information will not be shared or sold to third parties for marketing.
  • SMS terms with a program description, frequency, rates, opt-out and support methods, and the privacy policy.

Dialpad also says that if your site has any form that requires a phone number, such as a Contact Us page, that form needs the SMS disclosure too.

Why was my Dialpad SMS registration rejected?

Dialpad does not publish numbered codes in its FAQ. It names three common rejection groups (opt-in, sample messages, description), plus brand errors and the requirements in its guide. Here they are, paraphrased, with the page that explains each fix.

Dialpad reason or requirement (paraphrased) Fix page
Opt-in: reviewers cannot see clear consent language at the URL Opt-in not verifiable
Opt-in: the SMS checkbox is mandatory (forced opt-in) Opt-in form
Sample messages blank, "n/a", or missing brand name or STOP Sample messages mismatch
HELP or STOP reply points to a URL or number that does not work Website not accessible
Campaign description under 40 characters, vague, or not matching samples Campaign rejected: next steps
Tax ID does not match business name or type Brand and EIN mismatch
Privacy policy does not rule out sharing for marketing Privacy policy missing SMS language
Banned use case, such as high-risk finance, debt relief, cannabis or lead generation Prohibited content

Dialpad notes that TCR or the approval party will call or visit the URL in your STOP or HELP message to check it. A broken support link can sink an otherwise good campaign.

How long does review take, and what does it cost?

Dialpad's FAQ says registrations are currently taking about three weeks and may take longer. More than 48 numbers means number pooling, which adds about four weeks. Dialpad says the third-party reviewer does not accept requests to expedite.

At the time of writing, Dialpad lists these TCR and carrier fees:

Fee Listed amount
Brand application $4 one time
Brand re-application after rejection $8
Brand vetting (high-volume only) $40 one time
Campaign vetting $15 one time
Number pooling (more than 49 numbers) $100 one time
Low volume campaign $1.50 per month
High volume or standard use cases $10 per month
Sole Proprietor campaign $2 per month

Dialpad says these fees are subject to change. Check its current article before you register.

Dialpad-specific gotchas

  • Special characters in your legal name. Dialpad says the IRS only accepts letters, numbers, hyphen and ampersand, and a missing or extra INC or LLC is a common mismatch.
  • Resubmitting can mean starting over. Dialpad's FAQ says a rejection due to an incorrect submission means going through the process again.
  • Social-only businesses. Dialpad allows a Facebook or Instagram presence with a pinned post holding the SMS disclosure and privacy policy, but a website is the clearer signal.
  • No carrier names in texts. Dialpad warns that messages naming carriers like Verizon or T-Mobile are often blocked.

How do I get a website that passes Dialpad review?

  1. The site is live and matches your legal or DBA name. See brand name match.
  2. It shows your services and contact details. See business contact info and content pages.
  3. It loads over https. See SSL and HTTPS.
  4. The privacy policy has a clear no-sharing line. See privacy policy.
  5. SMS terms are published on the site. See SMS terms.
  6. Every phone-number form has an optional SMS checkbox with the full disclosure. See opt-in form.
  7. It is not parked or "coming soon." See no parked sites.

Included in your Registration Kit: the campaign description, call-to-action text, sample messages, and opt-in, opt-out and HELP replies written for your use case, plus your homepage, privacy policy, terms and opt-in page URLs, ready to paste into Dialpad. Build my order →

10DLC Site builds these pages and gives you the exact URLs. You still submit the registration yourself, and carriers make the final decision. For other providers, see the any-provider guide.

Sources

Not sure if your current site is ready? Compare your site with the checklist, or see pricing for a site built for 10DLC review.

Built to these requirements

Get a carrier-ready website, usually the same business day

A new .com with hosting, SSL, a privacy policy that covers SMS, SMS terms and a compliant opt-in form, built to the requirements on this page. You submit your own 10DLC registration, and no one can guarantee approval, but a reviewer will have nothing on your site to flag.

Build my order: from $149 →

One-time price · 14-day money-back guarantee · Daily Compliance Watch

From $149 per websiteBuild my order