What website does Bandwidth need for 10DLC campaign registration?

Bandwidth passes your campaign to aggregators and carriers for vetting. Bandwidth says aggregators review websites tied to your campaign, and they may search for a website even if you did not submit one. If they find prohibited content anywhere on the site, they can reject the campaign.

10DLC Site is not affiliated with or endorsed by Bandwidth. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.

Where do the website URLs go in Bandwidth's registration?

Here is what Bandwidth documents, in plain steps:

1. Register your brand. Bandwidth says the brand must be the actual sender, not the software company behind it.
2. Create the campaign in the Bandwidth App or through the API.
3. In Campaign Details, add your privacy policy and terms links. Bandwidth added these fields on January 29, 2025 (optional at that time), and its November 2024 vetting rules ask you to provide both URLs.
4. Describe your call-to-action and message flow, and provide a screenshot or written copy of the opt-in.
5. Make sure the campaign description says how often you send messages.
6. Add your opt-out message and content attributes, then submit.

What does Bandwidth check on your website?

Bandwidth's support articles call out these points:

• Online presence. Lack of a website or online presence is a listed rejection reason. If you have no website, Bandwidth says to give social media or search presence, and you can attach privacy and terms PDFs.
• Clean content. Aggregators reject sites with prohibited content anywhere. Bandwidth names SHAFT-C: sex, hate, alcohol, firearms, tobacco, plus cannabis and CBD. It says alcohol and tobacco may be possible with robust age gating.
• Privacy policy. It should say mobile information will not be shared with third parties or affiliates for marketing or promotional purposes, and make clear that opt-in consent data is not shared.
• Terms. Include brand name, message types, frequency, rates, customer care contact, and STOP instructions.
• Opt-out wording. Include at least one of END, STOP, UNSUBSCRIBE, or CANCEL.
• Phone field. Under the November 6, 2024 rules, the phone number cannot be a required form field unless texting is the form's sole purpose.

What are common Bandwidth rejections tied to the website?

Bandwidth publishes a list of common rejection reasons. The ones tied to your website and policies are:

Bandwidth also lists campaign and content attribute errors. It says sole proprietor campaigns are auto-rejected because not all carriers accept them, and advises holding those submissions. Bandwidth does not publish numbered error codes in these articles.

How much does a Bandwidth resubmission cost?

Bandwidth says a $15 fee applies to rejected campaigns that need resubmission. Bandwidth's articles above do not give a review timeline. Check Bandwidth's current pricing and your account for up-to-date details.

How do I get a website that passes Bandwidth review?

Use this checklist before you submit:

1. The site is live, matches your brand, and has no prohibited content. See brand name match and no parked sites.
2. It has a privacy policy with a no-sharing statement. See privacy policy.
3. It has full SMS terms. See SMS terms.
4. Its form has an optional phone field and clear consent text. See opt-in form.
5. It shows who you are and how to reach you. See business contact info.

10DLC Site builds these pages and gives you the exact URLs to paste into Bandwidth: homepage, privacy policy, terms, and opt-in page. You still submit the campaign yourself, and carriers make the final decision. For other providers, see the any-provider guide.

Sources

• Bandwidth: 10DLC campaign vetting tips and tricks
• Bandwidth: New requirements for 10DLC vetting
• Bandwidth release note: New privacy policy and terms and conditions fields for campaign registration

Curious how your site stacks up? Run the free site checker, or see pricing for a site built for 10DLC review.