What website does ActiveCampaign need for A2P 10DLC registration?

This page is for ActiveCampaign users who bought the SMS add-on and want to text US contacts. ActiveCampaign says all customers sending to US numbers must register. You get a dedicated 10-digit number once you do.

10DLC Site is not affiliated with or endorsed by ActiveCampaign. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.

Which registration does ActiveCampaign use, and who submits it?

ActiveCampaign uses A2P 10DLC. You complete the registration form inside ActiveCampaign, and an admin must do it. ActiveCampaign says campaigns are manually vetted by its "upstream Connectivity Partner" and that ActiveCampaign does not control the review. It does not name that partner in the articles we read.

Registration covers two things:

• Brand: who you are, using your legal name, address, business type and EIN.
• Campaign use case: what you will send, with a description and sample messages.

This process is only for ActiveCampaign's native SMS. If you text through a connected third-party SMS app, register with that provider instead.

Where do the privacy policy, terms and opt-in URLs go in ActiveCampaign?

Go to SMS > Registration and click Register for the United States. The form has six steps.

On the Opt-ins step, you choose one primary method: website, paper form, text keywords, or other. ActiveCampaign then asks for more detail based on your choice. It allows screenshots instead of URLs if needed. If your main method is a website form, a public URL to the live form is the clearest proof.

What does ActiveCampaign check on your website and policies?

ActiveCampaign's best-practice article sets the privacy policy bar. It should include:

1. A statement that mobile numbers are not shared.
2. The message frequency.
3. A "message and data rates may apply" disclosure.

Its SMS requirements article lists what your opt-in flow should show:

1. Your program name or a description of the messages.
2. The business or person sending them.
3. Message and data rates may apply.
4. How often you will text.
5. How to get help, such as text HELP or a support number.
6. How to opt out, such as text STOP.
7. Links to your privacy policy and terms.
8. For web forms, a checkbox people must select that is not pre-checked.

ActiveCampaign also says general consent to receive messages does not count as a valid SMS opt-in. The consent must be for the specific SMS program.

Why was my ActiveCampaign registration rejected?

ActiveCampaign does not publish a code list. It says a failed registration shows a red callout box that explains what is wrong and where to fix it. These are the causes its articles point to:

To fix an error, go to SMS > Registration, click Review Business Information in the red callout, update the details, and click Resubmit brand information. See also campaign rejected: next steps.

How long does review take?

ActiveCampaign's registration article says review can take as long as 5 to 7 business days. Its Getting Started article gives a shorter estimate of two business days. Plan for the longer one. After approval, ActiveCampaign's compliance team manually reviews your first few messages, which can take up to two business days. ActiveCampaign does not list a registration fee in these articles, so check your SMS add-on pricing.

ActiveCampaign-specific gotchas

• You cannot edit after you submit. ActiveCampaign says it is not possible to go back and edit details once the form is sent, so review every field first.
• No EIN, no registration. ActiveCampaign does not offer a path for businesses without a Tax ID or EIN at this time.
• One primary opt-in method. You can select only one option. Pick the method most of your contacts actually use.
• Branded short links. To shorten links, an admin must set up a custom subdomain. Free public shorteners are blocked.
• Name every message. Set a Sender Name in settings, or put your company name in each message, as ActiveCampaign requires.

How do I get a website that passes ActiveCampaign review?

1. Use a live site that shows your exact legal business name. See brand name match.
2. Show your services and contact details. See content pages and business contact info.
3. Serve every page over https. See SSL and HTTPS.
4. Publish a privacy policy with the no-sharing, frequency and rates wording. See privacy policy.
5. Publish SMS terms with STOP and HELP. See SMS terms.
6. Add an opt-in form with an unchecked SMS box and full disclosures. See opt-in form.
7. Remove parked or "coming soon" pages. See no parked sites.

10DLC Site builds these pages and gives you the URLs to paste into ActiveCampaign. You still submit the registration yourself, and carriers make the final decision.

Included in your Registration Kit: your use case description, opt-in method details, and 2 sample messages written for your use case, plus your SMS privacy policy, terms of service and opt-in page URLs, ready to paste into ActiveCampaign's registration. Build my order →

Sources

• ActiveCampaign Help Center: How to register for A2P 10DLC in ActiveCampaign
• ActiveCampaign Help Center: Campaign best practices for A2P 10DLC
• ActiveCampaign Help Center: FAQs and Glossary for A2P 10DLC
• ActiveCampaign Help Center: An overview of SMS requirements
• ActiveCampaign Help Center: Getting Started with SMS

Not sure if your current site is ready? Compare it with the 10DLC website requirements, or see pricing for a site built for 10DLC review.