Definition: Brand vetting is a third-party review of a registered 10DLC brand that produces a score used by some carriers to set messaging throughput.
Every brand in The Campaign Registry gets an automatic identity check. Vetting goes a step further. A vetting partner looks at your business more closely and gives you a score. That score can change how many messages some carriers let you send.
| Type | How it works (per TCR) | Listed fee (Vonage) |
|---|---|---|
| Standard vet | optional, automated, score 0 to 100 | $41.50 |
| Enhanced vet | manual, deeper review | $101.50 |
TCR names vetting partners including Aegis Mobile, WMC, and Campaign Verify (for political senders). SignalWire also lists requesting vetting as one option when a brand comes back unverified.
Authentication+ (Auth+) is a separate step. TCR requires it for public for-profit brands (PUBLIC_PROFIT) to create new campaigns:
Vonage lists the Auth+ fee at $12.50, effective August 7, 2025.
Vetting partners and carriers look at who you are. A clear website that shows your legal name, services, and contact details makes that story easy to confirm. See brand name match and business contact info.
Related terms: TCR, CSP, EIN, Campaign use case
To see how your site reads to a reviewer, run our compare your site with the checklist.
A new .com with hosting, SSL, a privacy policy that covers SMS, SMS terms and a compliant opt-in form, built to the published requirements. You submit your own 10DLC registration, and no one can guarantee approval.
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