Definition: A campaign use case is the registered category in The Campaign Registry that describes the purpose of a 10DLC messaging campaign.
Your use case tells carriers what to expect from your number. A bank sending fraud alerts and a shop sending coupons are treated differently. Picking the right one, and keeping your messages inside it, is part of a clean registration.
TCR's October 2025 guide lists these:
| Standard use cases | Special use cases (may need pre-approval) |
|---|---|
| 2FA | Agents and Franchises |
| Account Notifications | Carrier Exemptions |
| Customer Care | Charity |
| Delivery Notifications | Emergency |
| Fraud Alert Messaging | K-12 Education |
| Higher Education | Political |
| Low Volume Mixed | Proxy |
| Machine to Machine | Social |
| Marketing | Sole Proprietor |
| Mixed | Sweepstake |
| Polling and Voting | UCaaS High Volume and Low Volume |
| Public Service Announcement | Platform Free Trial |
| Security Alert |
Your website should support the use case you chose. Twilio error 30907 flags a site that does not match the campaign purpose or sample messages. If you send marketing texts, your opt-in form and SMS terms should say so. See opt-in form requirements.
Related terms: TCR, Opt-in, Sole proprietor brand, Brand vetting
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Pick the one that matches the messages you will really send. Twilio error 30893 flags sample messages that do not match the chosen use case, so the use case, samples, and description should all agree.
Marketing covers promotional texts, while Mixed covers more than one type of message. TCR's guide puts both in the group that needs at least 2 sample messages.
It can. Vonage, for example, lists $10 per month for most standard use cases, $1.50 for Low Volume Mixed, $2 for Sole Proprietor, and $30 for Agents and Franchises.
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