Definition: A campaign use case is the registered category in The Campaign Registry that describes the purpose of a 10DLC messaging campaign.

Your use case tells carriers what to expect from your number. A bank sending fraud alerts and a shop sending coupons are treated differently. Picking the right one, and keeping your messages inside it, is part of a clean registration.

What use cases does TCR list?

TCR's October 2025 guide lists these:

What else goes with the use case?

• Sample messages. TCR asks for at least 1 and up to 5. Marketing and Mixed need at least 2.
• Campaign description and message flow. These explain what you send and how people opt in.
• Separate consent. Twilio error 30913 says marketing consent must be separate from informational consent.

Included in your Registration Kit: sample messages written for the use case you pick, plus your campaign description and message-flow description, all matched to your website. Build my order →

Why it matters for your website

Your website should support the use case you chose. Twilio error 30907 flags a site that does not match the campaign purpose or sample messages. If you send marketing texts, your opt-in form and SMS terms should say so. See opt-in form requirements.

Related terms: TCR, Opt-in, Sole proprietor brand, Brand vetting

Sources

• The Campaign Registry: CSP User Guide (October 2025)
• Twilio Error 30893: Sample messages
• Twilio Error 30913: Marketing and informational consent must be separate
• Twilio Error 30907: Website URL validation issue
• Vonage: 10DLC Pricing and Fees

Want a site built around your use case? See pricing, or check your current site for free at compare your site with the checklist.