Plivo wants an HTTPS website with real content (not boilerplate) that includes About Us, Contact Us, Terms and Conditions, and Privacy Policy pages. Your company name and EIN must match your tax documents exactly, and your call-to-action needs frequency, rates, STOP, HELP, and links to your terms and privacy policy.
Plivo's registration guidelines are specific about your website. They name the pages it should have, the security it needs, and the details your signup language must include. Plivo also says exact name matching matters: "Yourbusiness, Inc." is not the same as "Yourbusiness."
10DLC Site is not affiliated with or endorsed by Plivo. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.
| URL | Where it goes in Plivo |
|---|---|
| Business website (homepage) | Profile screen, website URL |
| Privacy policy | Campaign screen. Look for a field labeled something like "Privacy Policy URL." Also link it in your call-to-action. |
| Terms and conditions (with SMS terms) | Campaign screen. Look for a field labeled something like "Terms and Conditions URL." Also link it in your call-to-action. |
| Opt-in page or evidence | Campaign screen, in your call-to-action and opt-in method description |
Here is the Console flow Plivo describes:
Plivo's registration guidelines list these points:
Plivo also says it will not approve certain categories. Its list includes third-party lead generation, debt relief, gambling, cannabis, SHAFT content, and real estate. Check Plivo's full list before you build.
Plivo shows an error code and a reason on rejected campaigns in the Console. Plivo's guidelines point to these website-related problems:
| Problem Plivo's guidelines call out | Fix page |
|---|---|
| Company name or EIN does not match tax documents | Website does not match brand |
| No HTTPS | SSL and HTTPS |
| Boilerplate or template content | Content pages |
| Missing Contact Us page | Missing contact info |
| Missing terms or privacy pages | Missing SMS terms |
| Call-to-action missing required parts | Opt-in not verifiable |
| Personal or disposable email | Business contact info |
Plivo lists these fees:
| Fee | Amount (per Plivo) |
|---|---|
| Brand registration | $4.50 one-time |
| Brand vetting (optional) | $41.50 |
| Brand appeal | $11 |
| Authentication+ | $12.50 |
| Campaign vetting | $15 |
| Campaign monthly fee | $10 ($1.50 for low volume) |
Plivo says brand decisions usually take a few days. If your brand is still pending after a week, Plivo suggests contacting support. Fees change, so check Plivo's current pricing.
Use this checklist before you submit:
10DLC Site builds these pages and gives you the exact URLs to paste into Plivo: homepage, privacy policy, terms, and opt-in page. You still submit the registration yourself, and carriers make the final decision. For other providers, see the any-provider guide.
Want to check your current site first? Use the free site checker, or see pricing.
A new .com with hosting, SSL, a privacy policy that covers SMS, SMS terms and a compliant opt-in form, built to the requirements on this page. You submit your own 10DLC registration, and no one can guarantee approval, but a reviewer will have nothing on your site to flag.
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Yes, Plivo's registration guidelines say your website must use HTTPS with SSL. Plivo also says it should not use boilerplate or template content.
Plivo says your website should include About Us, Contact Us, Terms and Conditions, and Privacy Policy pages. Plivo adds that it should ideally mention the phone number used in your brand registration.
Plivo says Gmail, Yahoo, and disposable email addresses are likely to be rejected. Use a business email, ideally on your website's domain.
Plivo lists a $4.50 one-time brand registration fee, a $15 campaign vetting fee, and a $10 monthly campaign fee ($1.50 for low volume), plus optional fees. Check Plivo's current pricing before you submit.
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