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What website does Plivo need for 10DLC registration?

Quick answer

Plivo wants an HTTPS website with real content (not boilerplate) that includes About Us, Contact Us, Terms and Conditions, and Privacy Policy pages. Your company name and EIN must match your tax documents exactly, and your call-to-action needs frequency, rates, STOP, HELP, and links to your terms and privacy policy.

Plivo's registration guidelines are specific about your website. They name the pages it should have, the security it needs, and the details your signup language must include. Plivo also says exact name matching matters: "Yourbusiness, Inc." is not the same as "Yourbusiness."

10DLC Site is not affiliated with or endorsed by Plivo. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.

Where do the website URLs go in Plivo's registration?

URL Where it goes in Plivo
Business website (homepage) Profile screen, website URL
Privacy policy Campaign screen. Look for a field labeled something like "Privacy Policy URL." Also link it in your call-to-action.
Terms and conditions (with SMS terms) Campaign screen. Look for a field labeled something like "Terms and Conditions URL." Also link it in your call-to-action.
Opt-in page or evidence Campaign screen, in your call-to-action and opt-in method description

Here is the Console flow Plivo describes:

  1. Profile screen. Enter company info, website URL, industry, EIN, address, and contacts.
  2. Brand screen. Register your brand from that profile.
  3. Campaign screen. Describe your campaign, call-to-action, and opt-in method, and add your terms and privacy links.
  4. Review results. Plivo says rejected campaigns show an error code and a reason.

What does Plivo check on your website?

Plivo's registration guidelines list these points:

  • HTTPS. The website must use HTTPS with SSL.
  • Real content. No boilerplate or template content.
  • Key pages. About Us, Contact Us, Terms and Conditions, and Privacy Policy.
  • Phone number. Ideally, the site mentions the phone number used in your brand registration.
  • Exact legal name. Company name and EIN must match your tax registration document exactly.
  • Business email. Gmail, Yahoo, or disposable addresses are likely to be rejected.
  • Call-to-action. Brand name, message frequency, "Message and data rates may apply," links to terms and privacy, Reply STOP, Reply HELP, and the opt-in method.
  • Terms page. It should restate the disclosures from your call-to-action.
  • Privacy policy. It should include a clause saying you do not share mobile information.

Plivo also says it will not approve certain categories. Its list includes third-party lead generation, debt relief, gambling, cannabis, SHAFT content, and real estate. Check Plivo's full list before you build.

What are common Plivo rejections tied to the website?

Plivo shows an error code and a reason on rejected campaigns in the Console. Plivo's guidelines point to these website-related problems:

Problem Plivo's guidelines call out Fix page
Company name or EIN does not match tax documents Website does not match brand
No HTTPS SSL and HTTPS
Boilerplate or template content Content pages
Missing Contact Us page Missing contact info
Missing terms or privacy pages Missing SMS terms
Call-to-action missing required parts Opt-in not verifiable
Personal or disposable email Business contact info

How much does Plivo charge, and how long does review take?

Plivo lists these fees:

Fee Amount (per Plivo)
Brand registration $4.50 one-time
Brand vetting (optional) $41.50
Brand appeal $11
Authentication+ $12.50
Campaign vetting $15
Campaign monthly fee $10 ($1.50 for low volume)

Plivo says brand decisions usually take a few days. If your brand is still pending after a week, Plivo suggests contacting support. Fees change, so check Plivo's current pricing.

How do I get a website that passes Plivo review?

Use this checklist before you submit:

  1. The site uses HTTPS. See SSL and HTTPS.
  2. It has About Us and Contact Us pages with real content. See content pages and business contact info.
  3. It shows your exact legal business name. See brand name match.
  4. It has a privacy policy with a no-sharing clause. See privacy policy.
  5. It has terms that repeat your SMS disclosures. See SMS terms.
  6. It has an opt-in form with complete consent text. See opt-in form.

10DLC Site builds these pages and gives you the exact URLs to paste into Plivo: homepage, privacy policy, terms, and opt-in page. You still submit the registration yourself, and carriers make the final decision. For other providers, see the any-provider guide.

Sources

Want to check your current site first? Use the free site checker, or see pricing.

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Frequently asked questions

Does Plivo require HTTPS on my website?

Yes, Plivo's registration guidelines say your website must use HTTPS with SSL. Plivo also says it should not use boilerplate or template content.

What pages does Plivo want on my website?

Plivo says your website should include About Us, Contact Us, Terms and Conditions, and Privacy Policy pages. Plivo adds that it should ideally mention the phone number used in your brand registration.

Can I use a Gmail address for Plivo brand registration?

Plivo says Gmail, Yahoo, and disposable email addresses are likely to be rejected. Use a business email, ideally on your website's domain.

How much does Plivo charge for 10DLC?

Plivo lists a $4.50 one-time brand registration fee, a $15 campaign vetting fee, and a $10 monthly campaign fee ($1.50 for low volume), plus optional fees. Check Plivo's current pricing before you submit.

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