What website does Heymarket need for 10DLC registration?

This page is for teams that text customers from a shared Heymarket inbox. Heymarket says every account sending from a 10-digit number to US phones must complete 10DLC registration. Unregistered numbers get blocked. Your website is where reviewers confirm your business is real and that contacts agreed to get texts.

10DLC Site is not affiliated with or endorsed by Heymarket. Provider names are used only to describe where information goes. This page describes the flow as documented at the time of writing (Updated September 2026). Screens change, so follow what you see in your account.

Which registration does Heymarket use, and who submits it?

Heymarket uses 10DLC for local numbers and toll-free verification for toll-free numbers. You fill in the form inside Heymarket, and Heymarket handles the submission. An owner or admin opens the 10DLC Registration page and progress shows in the Administration section. Heymarket's help articles mention Twilio's A2P team and Twilio's unregistered-number error 30034. That suggests registrations pass through Twilio, so our Twilio guide also applies.

Heymarket lists five review stages:

1. Submit form.
2. Submission prescreening by the Heymarket team.
3. Company verification (legal name and tax ID).
4. Primary review of messaging and opt-in by providers and carriers.
5. Secondary review of messaging and opt-in. Passing this stage completes registration.

Where do the website URLs go in Heymarket's 10DLC form?

The form also needs your legal company name and EIN, which must match tax records. It asks for a Description of Messaging Use Case and 2 sample messages. At least one sample needs opt-out wording, and templated fields go in brackets.

Included in your Registration Kit: the Description of Messaging Use Case, the Messaging Opt-in/Opt-out Flow text, and sample messages written for your use case, plus the exact homepage, opt-in, privacy and terms URLs, ready to paste into Heymarket. Build my order →

What does Heymarket check on your website?

Heymarket's help center lists three things to confirm before you submit:

• Explicit opt-in. Your opt-in wording must show your company name, message frequency, data rates, STOP to opt out, and HELP for help.
• A privacy policy. Easy to find, current, and clear about how data is collected, used, and shared. It should say you do not sell or share opt-in data with third parties or affiliates for marketing.
• Terms and conditions. A standalone, clearly labeled page. It should cover your business name, message types, frequency, rates, STOP and HELP, and a support contact.

For web forms, Heymarket asks for a phone field, a consent checkbox that is not pre-checked, the disclosure text, and links to your privacy policy and terms. If the form is on a private site, host a screenshot on a public link.

Why did my Heymarket 10DLC registration fail?

Heymarket shows a Failed (Action Required) status when a stage does not pass. It asks you to contact support. These are the causes Heymarket names:

How long does review take, and what does it cost?

Heymarket does not publish a fixed timeline. Its registration article says carriers may take several days to decide at each stage. An older help article quoted carrier partners at 2 to 3 weeks for vetting. Heymarket also warns that you may see carrier filtering until you pass Stage 5.

On cost, Heymarket's pricing page says $10 per month per campaign covers all 10DLC registration and compliance. Carrier message fees are separate. Heymarket's docs do not list a separate resubmission fee. Check the pricing page before you act.

Heymarket gotchas to know

1. One pre-checked-box note conflicts with the rest. Heymarket's opt-in article lists "Checkbox (not pre-checked)." One later note in the same article mentions a pre-checked box. Follow the unchecked rule. Reviewers reject pre-checked boxes.
2. Mixed use needs two checkboxes. For a mixed campaign, such as marketing plus customer care, Heymarket recommends separate boxes for informational and marketing texts.
3. Set up inboxes first. A team with no inboxes or numbers shows "Ineligible for 10DLC" and cannot register yet.
4. Toll-free has its own check. Heymarket says toll-free numbers go through a separate verification with similar opt-in rules. See toll-free verification.

How do I get a website that passes Heymarket review?

1. The site is live, public, and matches your legal business name. See brand name match.
2. It shows your services and contact details. See business contact info.
3. It loads over https. See SSL and HTTPS.
4. Its privacy policy is easy to find and rules out sharing opt-in data. See privacy policy.
5. It has a standalone SMS terms page. See SMS terms.
6. Its opt-in form has an unchecked box, full disclosure, and links to both policies. See opt-in form.

10DLC Site builds these pages and gives you the exact URLs to paste into Heymarket. You still submit the registration yourself, and carriers make the final decision. For other providers, see the any-provider guide.

Sources

• Heymarket Help: How to Register for 10DLC
• Heymarket Help: 10DLC-Compliant Privacy Policy and Terms
• Heymarket Help: How to make a strong opt-in/opt-out strategy that will be 10DLC compliant
• Heymarket Help: Things to consider when registering for 10DLC or Toll-free
• Heymarket Help: What Is 10DLC?
• Heymarket Help: Why Are My Messages Failing? 10DLC Message Blocking
• Heymarket Pricing
• Heymarket Blog: 10DLC registration, 5 top mistakes and how to avoid them

Not sure if your current site is ready? Run it through the compare your site with the checklist, or see pricing for a site built for 10DLC review.